My friend says its insane for the kids to get anything more than a coloring book from Santa. Apparently it varies from area to area so I wanted to see how my area compares. Santa at my mall gave every child a plush reindeer, a coloring book from Gymboree, crayons, and some 20% Gymboree coupons. No purchase necessary. My 1 year old was thrilled. She was scared of him, then he gave her a plushie and she was his friend.