Do you think Audi is promoting sexual assault and teen violence in their Super Bowl ad?

[Cafe Steph]

Super Bowl ‘Prom’ Ad Doesn’t Promote Sexual Assault … So Just Relax, People! (VIDEO)

Posted by Jenny Erikson on February 4, 2013 

Some people are attacking one of my favorite ads from this year’s Super Bowl as “promoting sexual assault” because it depicts a teenager forcing himself onto the prom queen. Le sigh, people.

Audi’s ‘prom’ ad shows a seriously cute teenage boy getting ready to attend prom stag (no explanation as to why such a cutie had a problem getting a date, but whatever). His dad gives him the keys to his Audi, and presumably from the courage he gains by driving such a hot car, he parks right in the principal’s spot, walks into the dance, and plants one on the prom queen. The prom king does not look pleased, and the scene cuts to the boy driving away with a black eye and a giant grin. The tag line reads: Bravery. It’s what defines us.

Rather than enjoying the super sweet commercial, some joyless people took to Twitter to condemn it as sexual assault. Um … ok. Not sure how you get that out of the commercial they played, but some people are really determined to stretch reality to fit their narratives.

Kissing a girl is not assault -- it’s called making a move. If you look at the girl’s reaction, it’s not exactly like she’s trying to push him away either. She even seems to enjoy it. Hey, maybe that’s why the kid doesn’t have a date to the prom! He’s never gotten up the gumption to tell her how he feels. Maybe, just maybe, based on her reaction, she feels the same way about him and would be glad to dump her ham-handed boyfriend for him.

Speaking of the prom king and the black eye he gave our hero, if the haters want to call sexism, why don’t they talk about the fact that Audi chose to portray the girl as helpless to defend herself and in need of a man to do it for her? Again, because it’s clear that while caught off guard, the girl liked the kiss. She kissed back. She smiled with a dazed look in her eyes after it was over.

Maybe the kid deserved a black eye for making a move on another guy’s girl -- but he certainly not one for sexual assault.

Do you think Audi is promoting sexual assault and teen violence in the ad?

[T-Rentsmommy06]

 This is exactly what I was thinking. The car gave the kid confidence, so he did something he normally would never do.

Quoting Buggy979:

I to me it showed courage and that you can always live your dream... We don't have that anymore. In todays world to many or most tend to hide or are afraid to conquer anything. because others will put you down, think the law is better or just say things to make themselves feel better because of their own insecurity..

 

[mommyof11050307]

I laughed at it so did my husband.

[michiganmom5150]

It showed driving a cool car have him confidence. The black eye didn't even phase him. Lol please. People need to chill.

[momto3infl]

This is in my top 3. Def not assult and my teen lovef it.

[fullxbusymom]

this

Quoting Buggy979:

I to me it showed courage and that you can always live your dream... We don't have that anymore. In todays world to many or most tend to hide or are afraid to conquer anything. because others will put you down, think the law is better or just say things to make themselves feel better because of their own insecurity..

[nysa76]

Oh good gravy!  That's a stretch if I ever heard one.

[SunshneDaydream]

I missed that one but it seems super cute to me!  I had a problem with all the oversexualized commercials that I thought were NOT appropriate for my 8-year old to be watching.  

[maryroses]

oh gosh, no

[mary841108]

 haha i thought it was cute!

[Sanctimommy]

As soon as I watched this ad, I kicked a puppy and crashed a car into a busload of orphans while screaming the lyrics to "Let the Bodies Hit the Floor" by the Drowning Pool.