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Do you think Audi is promoting sexual assault and teen violence in their Super Bowl ad?

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Super Bowl ‘Prom’ Ad Doesn’t Promote Sexual Assault … So Just Relax, People! (VIDEO)

Posted by Jenny Erikson on February 4, 2013 

Some people are attacking one of my favorite ads from this year’s Super Bowl as “promoting sexual assault” because it depicts a teenager forcing himself onto the prom queen. Le sigh, people.

Audi’s ‘prom’ ad shows a seriously cute teenage boy getting ready to attend prom stag (no explanation as to why such a cutie had a problem getting a date, but whatever). His dad gives him the keys to his Audi, and presumably from the courage he gains by driving such a hot car, he parks right in the principal’s spot, walks into the dance, and plants one on the prom queen. The prom king does not look pleased, and the scene cuts to the boy driving away with a black eye and a giant grin. The tag line reads: Bravery. It’s what defines us.

Rather than enjoying the super sweet commercial, some joyless people took to Twitter to condemn it as sexual assault. Um … ok. Not sure how you get that out of the commercial they played, but some people are really determined to stretch reality to fit their narratives.

Kissing a girl is not assault -- it’s called making a move. If you look at the girl’s reaction, it’s not exactly like she’s trying to push him away either. She even seems to enjoy it. Hey, maybe that’s why the kid doesn’t have a date to the prom! He’s never gotten up the gumption to tell her how he feels. Maybe, just maybe, based on her reaction, she feels the same way about him and would be glad to dump her ham-handed boyfriend for him.

Speaking of the prom king and the black eye he gave our hero, if the haters want to call sexism, why don’t they talk about the fact that Audi chose to portray the girl as helpless to defend herself and in need of a man to do it for her? Again, because it’s clear that while caught off guard, the girl liked the kiss. She kissed back. She smiled with a dazed look in her eyes after it was over.

Maybe the kid deserved a black eye for making a move on another guy’s girl -- but he certainly not one for sexual assault.


Do you think Audi is promoting sexual assault and teen violence in the ad?

by on Feb. 4, 2013 at 3:44 PM
Replies (81-85):
LetoLiebe
by Silver Member on Feb. 5, 2013 at 5:59 AM

I liked it. I didn't see any thing that, IMO, is any big deal. In fact back in my prom days if that was all that went down, it would have been a pretty lame night. The message was about taking risks and having fun, nothing else. The car was pretty sweet too.

AliKatAK47
by Meanie Pants on Feb. 5, 2013 at 7:28 AM
So I guess every romantic movie where the guy finally gets the courage to grab the girl, pull her close, look deep into her eyes and kiss her without warning is promoting sexuual assault too. Give me a break. People want to make a big deal out of everything.
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Shaylyn318
by on Feb. 5, 2013 at 7:47 AM
1 mom liked this

Yep. I guess that is okay though?

It was not assault. If she was struggling to get away then that would be a problem.

Quoting Oostera:

Um, the prom king punching him was more assault than the kiss was, lol!


AleaKat
by on Feb. 5, 2013 at 7:48 AM
Oh for Pete's sake people!
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Oostera
by on Feb. 5, 2013 at 10:45 AM

Le sigh, I love those movies *looks off into the distance dreamily*

Quoting AliKatAK47:

So I guess every romantic movie where the guy finally gets the courage to grab the girl, pull her close, look deep into her eyes and kiss her without warning is promoting sexuual assault too. Give me a break. People want to make a big deal out of everything.



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