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Mom Confessions Mom Confessions

Would you shop at A & F after reading this article?

Anonymous
Posted by Anonymous
  • 193 Replies

Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.

According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.

They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women.

The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18.
Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.

In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.

Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.

After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.

Posted by Anonymous on May. 7, 2013 at 10:20 PM
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Replies (1-10):
Anonymous
by Anonymous - Original Poster on May. 7, 2013 at 10:21 PM
Anonymous
by Anonymous on May. 7, 2013 at 10:21 PM
3 moms liked this
Hate that place. Have never shopped there and never will
RunningMommaof2
by Kelly on May. 7, 2013 at 10:22 PM
1 mom liked this

I didn't shop there before reading the article so I definitely won't now! 

parentalrights1
by on May. 7, 2013 at 10:23 PM
1 mom liked this
Didnt shop there before. Way overpriced and not even special looking.
Mom sure the snotty little mean girls and jocks will still shop there since they will feel an inflated ego now
Anonymous
by Anonymous on May. 7, 2013 at 10:23 PM
1 mom liked this

This article doesn't affect my shopping there.  He is free to run his company however he chooses.  He can run his company however he wants, and people can shop there or not it's up to them.

OneToughMami
by Ruby Member on May. 7, 2013 at 10:24 PM

I never felt the want to shop there lol

funlovinlady
by Gold Member on May. 7, 2013 at 10:24 PM

Never shopped there my son does though. Have you ever seen the guy behind a&f , he's nasty looking.

AllofFive19
by Ruby Member on May. 7, 2013 at 10:25 PM

I didn't care about them before; still don't.

Anonymous
by Anonymous on May. 7, 2013 at 10:25 PM

BAHAHAAAHA I have to google a pic of him now. Too funny! 

MomTo2Boys12
by on May. 7, 2013 at 10:25 PM
I don't shop there anyways so I have nothing to worry about.
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