Abercrombie....ETA More proof it was a marketing scheme
I keep reading all of this stuff about Abercrombie.
While Mark Jeffries DID in fact admit they were exclusionary in the production of their clothes, I think the new quote is getting out of hand.
Mark Jefferies did not go to some press conference and say "we don't like fat people".
Robin Lewis mentioned this.
Pay attention to every major article, including the original article from business insider. What else was mentioned?
So if Robin Lewis mentions something controversial, but doesn't go into full detail, and happens to talk about his book in the same interview, what are people going to do? They're going to buy this book to see if he explains more about it. Or if he talks about other CEOs and other stores.
Also if you look at Robin Lewis and Michael Dart, the two authors of the book, and their history, you will see that both authors are invested in clear competitors of A&F and have been for years.
I'm not saying that what's being said is right. But seeing as it didn't come from Jeffries mouth to the press that A&F "hates" fat people or any of these other ridiculous quotes aside from a 2006 quote that said his clothes were exclusionary, it seems kind of interesting that, in a time when body image and media portrayal is one of the most heated topics in America, a person would mention this comment in the same interview where he's trying to market his new book.
Anyone who has majored in marketing should have easily been able to catch the obvious marketing ploy in his statements.
Long story short. HE'S SELLING A BOOK PEOPLE. Until Jeffries owns up to it or denies it, don't take what's being said at face value.
Hollister doesn't make clothes for bigger people either, American Eagle and Aeropostale carry very limited (if any) plus size stock in most of their stores. However, one or both of these men have history with these stores. Which explains why they would say nothing about their lack of including larger people or the CEO opinions on the matter.
ETA: So I mentioned Michael Dart above. Not only have the sales of an old book started to skyrocket again, but Michael Dart, and more so the company he works for, has a big role in this.
Up until fairly recent, Kurt Salmon (the company Michael Dart was employed with) was the consulting firm for A&F, H&M, and American Eagle.
A&F recently dropped Kurt Salmon for another consulting company. However, if you read the Business Insider article, the two stores that are mentioned for having lines of clothes with plus sizes (H&M and AE) are still current clients of Kurt Salmon.
Considering Robin Lewis connection to Michael Dart, the fact that absolutely nothing new was said by the CEO of A&F since the 2006 quotes, and the fact that the stores mentioned are stores that are still a part of the firm involved with the people mentioned...well that's way to obvious to be a coincidence.