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Coca-Cola Apologizes for Offensive Bottle Cap -Wait until you see this!

Posted by on Sep. 20, 2013 at 2:17 PM
  • 38 Replies

 

Coca-Cola Apologizes for Offensive Bottle Cap

Sept. 19, 2013
By JOANNA PRISCO via Good Morning America
 
PHOTO: Vitamin water
A woman in Canada found a nasty message written inside the cap on her Vitamin Water bottle.
Blake Loates/Facebook

Pardon their French? Coca-Cola recently issued an apology to a family after one member purchased a Vitaminwater with a bottle cap bearing an offensive message.

Blake Loates of Edmonton in Alberta, Canada told Metro Calgary she was shocked when she opened her beverage and read the words "YOU RETARD," written inside of the cap. The language was particularly painful to her and her family as one of Loates' younger sisters, Fiona, 11, has cerebral palsy and autism.

The cap inspired Loates' father, who lives in Tacoma, Wash., to issue a lengthy letter of complaint to Vitaminwater's parent company Coca-Cola.

"What would you do if you opened up your bottle of Vitamin Water and on the bottom of the lid it read, "YOU RETARD"?" Doug Loates wrote in his letter swearing off the beverage company for life. "Think about it. I bet you'd be pissed off if you had a Fiona in your life... Can you imagine if SHE had opened this bottle?"

The Loates family did not immediately respond to ABC News' requests for comment.

Representatives for Coca-Cola have since stated that the language inside of the cap was the product of a competition pairing one random English word with a second random French word. In French, "retard" means "late" or "delayed." The word's English connotation was missed during the review process, said a spokesperson.

"We have spoken to the family to offer our sincerest apologies and to explain the production process to them," Shannon Denny, director of brand communications for Coca-Cola Refreshment Canada, told ABC News. "This is certainly not an excuse in any way for what has occurred. We wanted them to know that this was in no way intentional and was a mistake on our part during the review process. We also wanted to share that the promotion has since been cancelled and we are no longer producing bottles with those caps."

Denny said that the company would also be posting their apology on the Vitaminwater Canada Facebook page and sharing through twitter on both @vitaminwater_ca and @cocacolaco_ca.

"It was never our intention to offend anyone with this promotion," said Denny. "This was a mistake during the review process and we are taking steps to investigate and rectify the situation. We hope that our consumers can accept our profound apologies."

by on Sep. 20, 2013 at 2:17 PM
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Replies (1-10):
NorseGodessMom
by on Sep. 20, 2013 at 2:20 PM

 Oh Dark Gods O_o !!! hahaha

 

BeAmour
by Tonya on Sep. 20, 2013 at 2:20 PM
3 moms liked this
I'm sorry but that's kinda funny. I have a very twisted sense of humor that I won't apologize for. Although, a bit odd since they do have a SN person.
Anonymous
by Anonymous 1 on Sep. 20, 2013 at 2:20 PM

That is a terrible thing to have happened, especially since it was human error to begin with! I'm glad the family spoke out. 

lydias_mommy12
by Silver Member on Sep. 20, 2013 at 2:20 PM
*jaw drop* wtf.
Snapdragon88
by Ruby Member on Sep. 20, 2013 at 2:22 PM
It was an accident. Hopefully the family understands.
Toxic.Stardust
by on Sep. 20, 2013 at 2:22 PM
Seems like an awfully big coincidence that they were pairing one random English word and one random French word and it just happened to be those words and no one realized what the word meant in English.
Diva-Mami
by Silver Member on Sep. 20, 2013 at 2:22 PM
Retarded does mean delayed development. But that explanation doesnt make sense. Why would a company run that kind of a contest? Even if its true, it still doesnt make sense.
Maxi_Maxi
by Gold Member on Sep. 20, 2013 at 2:22 PM
Oh man.
AngelRT
by Gold Member on Sep. 20, 2013 at 2:23 PM
1 mom liked this

I'm sorry but I LOL'd! haha

outtamymynd
by Ruby Member on Sep. 20, 2013 at 2:23 PM
I saw that on the news last night. Crazy.
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