The ad showed a baby throwing a rubber duck in a toilet and underneath said "no job too small, call us today!"
The family found it offensive because they lost a son 19 years ago after he drowned in the toilet. Since 1996 there's been 20 similar deaths.
Would you have contacted the media to spread awareness over a harmless ad and try to berate the company?
The company apologized and said they'd remove the particular ad from future printings. I don't think they had anything to apologize for.