I just saw a commercial for a Sprint phone designed just for kids. It's called Sprint WeGo. It targets kids 5 and up. Are you kidding me??? The only time I could see a 5 year old needing a phone is IF the parents are divorced or if they go to a private sitter after school. Neither is the case for my kids. I have a 12, 10, 7, and 5 year old. None of them have phones and none of them will until they can drive.