by Jenny Erikson
So U.S. Airways made a major blunder
on Monday afternoon. I mean there are little mistakes -- small lapses
in judgment that can usually be apologized and rationalized away with a
swift PR brushoff, and then there are big mistakes that include a major
airline tweeting a very graphic and sexually explicit photo to over 400,000 followers.
Whoops. It seems that someone was unhappy sitting on the runway, and tweeted a complaint to U.S. Airways.
Whoever runs the social media over there responded back, "We welcome
feedback, Elle. If your travel is complete, you can detail here for
review and follow up," along with a link.
Instead of leading to a customer feedback survey, it was a picture of a woman with her legs spread and a toy airplane and well ... yeah. That happened.
It took an hour, but the tweet was eventually deleted, and the
airline replaced it with, "We apologize for an inappropriate image
recently shared as a link in one of our responses. We've removed the
tweet and are investigating."
But everyone knows the Internet is forever, thanks to a little
thing called screen shots. Once you've made a mistake this huge, it will
live on forever in the digital world.
Like remember the time Justine Sacco tweeted
, "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!
" and was destroyed by the Internet?
Or when Kenneth Cole tweeted
during a seriously political uprising in Cairo, "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online... -KC."
Then there was that time a Marc Jacobs intern
high-jacked the company's Twitter account and had an epic meltdown in which they called the CEO a tyrant. That was pretty good.
What about when Chrysler tweeted
"I find it ironic that Detroit is known as the #motorcity and yet no
one here knows how to fucking drive"? Ah, the F-bomb is always a fun one
on an official Twitter PR account.
But as awesomely terrible as those five social media fails were, at
least they managed to avoid pornography. Congrats, U.S. Airways -- your
social media fail just topped them all.
Have you ever tweeted something regrettable?
on Apr. 15, 2014 at 9:17 AM