I like to buy soap that smells good and makes my skin feel soft.
Price and Reputation!
I buy bar soap that is not drying and has a nice scent.
Usually Price, smell, moisturizing factor are what I look for in a bar of soap. I actually prefer Dove over many of the other bars out there.
The single most important thing for me is that the soap be compatible with my sensitive skin. I have used soap before that left burn type marks on my skin. I prefer to use soap that smells pleasant. Price does factor some into my decision, but if a soap meets the criteria I am willing to pay a little more.
Mine has to be moisturizing and mild. I have sensitive dry skin.
Simple, pure ingredients. I use goats milk soap, unscented.
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