Are you familiar with the group One Million Moms? The bill themselves as guardians of the family friendly, and have successfully had advertising pulled from shows such as Glee, The Shield, and FX programming.
It appears their group is slightly smaller than a million, averaging about 50,000 members.
Their latest target is JCPenney: Penney's recently partnered with Ellen Degeneres as their newest spokesperson as part of a brand change initiative. Ellen is notoriously big hearted and has given away stacks of cash to families in need throughout the recession.
One million moms says she doesn't "stand for the majority" of Penney's shoppers and wants her fired, because she's lesbian.
I get that they want the family friendly maintained, but I think that they're trying to foist their morals on to others. Why have advertising pulled from shows you aren't even watching if you don't want to police what the rest of the world is? Or are they watching the shows, "just for the advertising" to find out who offends them?
Penney's turned them down, by the way, so their latest tactic is harrassing the store managers.