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Kraft Foods: Rainbow OREO a ‘reflection of our values’

momofsixangels
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Trial starts the 25th next month. Hope he gets life or death row
Wednesday at 10:42 PM
Posted by on Jun. 28, 2012 at 10:41 AM
  • 15 Replies

Kraft Foods set off a firestorm after posting a gay pride rainbow-filled OREO cookie on its Facebook page Monday with the caption “Proudly support love!”

By Tuesday afternoon over 170,000 Facebook users had “liked” the page and the post was inundated with thousands of pro- and anti-rainbow cookie statements.

Kraft spokesman Basil T. Maglaris told The Daily Caller that the rainbow cookie is not planned for sale, but meant as part of the snack’s 100th birthday celebration, “creating online content every day reflecting current events in a fun way using images of OREO cookies and milk.”

“In recognition of Pride Month, OREO created an ad depicting the Rainbow flag with different colors of OREO crème,” Maglaris said in an email to TheDC. “We are excited to illustrate what is making history today in a fun and playful way. You can follow OREO on Facebook to see the newest image each day.”

According to Maglaris, the amount of traction and “buzz” the image has received is proof of OREO’s relevancy after a century.

“As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values,” Maglaris added.

While the image received many positive comments and cheers — such as John Moose Williamson’s “Good for you, Oreo. People are gonna boycott you and stuff now, but I’ll just buy more oreos” — there were many dissenters.

“Supporting all forms of love? So what if I would like to marry my dog? Is that next?” inquired Facebook user John Norton.

“Another reason to avoid this poison,” sniped user Kristin Small.

Kraft’s image follows in the footsteps of other companies that have come out in support of gay pride.

On Tuesday the National Organization for Marriage announced a boycott of General Mills products due to the company’s recent announcement of support for same-sex marriage.


by on Jun. 28, 2012 at 10:41 AM
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Replies (1-10):
gmadiane
by on Jun. 28, 2012 at 11:25 AM

good for them!

SisterPeach
by on Jun. 28, 2012 at 1:22 PM
1 mom liked this

adding oreos to the grocery list for this week!

acrogodess
by on Jun. 28, 2012 at 2:07 PM

I love oreos even more for campaigning for equality

StephanAndCoral
by Stephanie on Jun. 28, 2012 at 6:40 PM

I don't normally purchase cookies because I love hoem made ones but guess what oreos will be on my shopping list! too bad about not making the rainbow ones I think that would be awesome! even if it was a single creme center and each cookie in the pack having a different color. off to find homemade recipe for the centers adding them to the cookies and making my own rainbow ones lol

KenzieQsMommy
by on Jun. 28, 2012 at 9:53 PM
1 mom liked this
Oreos for the win!
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janessa27
by on Jun. 29, 2012 at 8:49 AM

I love the look of that! lol

kerryket
by on Jun. 29, 2012 at 1:15 PM
1 mom liked this

They sound fun:)rgay pride ribbon

momofsixangels
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Trial starts the 25th next month. Hope he gets life or death row
Wednesday at 10:42 PM
by on Jun. 29, 2012 at 3:33 PM

I havent seen them in stores here yet

SisterPeach
by on Jun. 30, 2012 at 2:19 AM

You can't buy the rainbow one, it's just a picture for pride day.

Quoting momofsixangels:

I havent seen them in stores here yet


KenzieQsMommy
by on Jun. 30, 2012 at 10:05 AM
1 mom liked this
I bought two things of Oreos yesterday :)
I did see they have red white and blue swirled creamed for the 4th so its only a matter of time, I'm sure, till they come out with rainbow lol
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