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Obama Reelection Campaign Trying To Make Him “Cool” Again

Posted by on Feb. 12, 2012 at 6:14 PM
  • 95 Replies
3 moms liked this

 (Politico)

Barack Obama had all the 2008 cool.

Now he’s trying to get at least some of it back.

A video of Hollywood A-listers singing a Will.i.am song about him, a Shepard Fairey painting with “HOPE” beaming in bold letters beneath his face, constant buzz on social media — the Obama cultural phenomenon four years ago lit up the youth vote like no campaign before. So as the president gears up for a reelection run that’s going to struggle with independents and moderates, his team is looking to revive the cool appeal — and reignite the young voters who’ve strayed.

Last Tuesday’s pre-Fashion Week fundraiser was an early strike at recapturing the magic. Vogue editor-in-chief Anna Wintour and actress Scarlett Johansson cohosted the event at Theory, a trendy clothing store in Manhattan’s Meatpacking District, hawking pro-Obama T-shirts, scarves and tote bags designed by Marc Jacobs, Tory Burch and Beyoncé Knowles with a runway show for a well-dressed crowd.

Johansson and Wintour both fundraised and campaigned for Obama four years ago, and Jacobs, Burch and Knowles all designed gear sold as part of that year’s Runway to Change. This year’s Runway to Win, Johansson told reporters at the event, is geared to “reintroduce that kind of cool factor to the reelection.”

The Obama 2008 campaign logo, a trendy graphic design ‘O’ rising over a red-and-white striped field, is back again this year with updates. It’s been modernized with matte colors replacing the glossy and more varied shades of red, white and blue. On BarackObama.com, the 2008 color palette and design has become more sophisticated, with bright blue replaced by navy blue, baby blue and white.

The changes, said Obama 2008 design director of new media Scott Thomas, are meant to allude to the cool while introducing the notion that Obama is now “more distinguished and more experienced” than he was four years ago.

by on Feb. 12, 2012 at 6:14 PM
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Replies (1-10):
denise3680
by Gold Member on Feb. 12, 2012 at 6:51 PM
3 moms liked this

they do not have to try and make him cool, that man has mad swagger:)  Now those other guys running for President they could take a few lessons from Obama on the swagger factor. 

Carpy
by Ruby Member on Feb. 12, 2012 at 7:38 PM
5 moms liked this

Perhaps voting for "cool" was the problem.

imamomzilla
by on Feb. 12, 2012 at 7:40 PM
1 mom liked this

 LOL. My 11 year old uses that phrase "swag". Cute.

Quoting denise3680:

they do not have to try and make him cool, that man has mad swagger:)  Now those other guys running for President they could take a few lessons from Obama on the swagger factor. 

 

Mamawto4
by Bronze Member on Feb. 12, 2012 at 10:32 PM
8 moms liked this

Why is he riding a little girl's bicycle?

Is that the new cool?

matreshka
by on Feb. 13, 2012 at 6:47 AM

I don't think anyone is trying to make him "look" cool.  If artists want to support them with their art its their business. What is the big deal?

rocketracer
by Gold Member on Feb. 13, 2012 at 7:29 AM
3 moms liked this

Time to dig the columns out of storage and amp up the voice reverberator on his microphone....to hair dye or not to hair dye....the polls are still out on that one...

ThatTXMom
by Bronze Member on Feb. 13, 2012 at 7:55 AM
4 moms liked this

 

Quoting Carpy:

Perhaps voting for "cool" was the problem.

Everything I can think of to say boils down to this.

The Presidency should not be a "Cool" contest. 

imamomzilla
by on Feb. 13, 2012 at 8:23 AM
3 moms liked this

 LOL!toddler girl

Quoting Mamawto4:

Why is he riding a little girl's bicycle?

Is that the new cool?

 

joey125
by Silver Member on Feb. 13, 2012 at 11:27 AM

This is stupid.

lga1965
by on Feb. 13, 2012 at 3:43 PM
2 moms liked this

 The people who voted for him didn't do it on the basis that he was "cool" . This article is full of BS and for lightweights only.

Inteligent people who know he is a good man and is a good President voted for his intelligence and character.....not because we think he is "cool".

Leave it to a Conservative Republican to explain Obama's appeal and come to the conclusion that he won because he was "cool". They will never 'get it'.

Quoting ThatTXMom:

 

Quoting Carpy:

Perhaps voting for "cool" was the problem.

Everything I can think of to say boils down to this.

The Presidency should not be a "Cool" contest. 

 

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