‘Let’s Move’ anti-obesity marketing firm now pushing sugary drinks on teens
The marketing agency that worked on first lady Michelle Obama’s “Let’s Move” campaign to combat childhood obesity is now pushing a sugary drink on teens.
SS+K, boasts on its website that “we worked with Michelle Obama and her childhood obesity initiative, helping guide the research, shape the initiative and we gave it its name and identity.”
In late May, Kraft announced that it had partnered with SS+K to promote its new, sugary “Capri Sun Big Pouch.”
The new, limited-time “Capri Sun Big Pouch” product contains 33 grams of sugar and is meant for teens ages 14-17, Bridget MacConnell, senior manager of corporate affairs at Kraft Foods, told The Daily Caller.
The 11.2 ounce pouch is 10 percent juice.
The United States Department of Agriculture does not offer sugar intake recommendations, however, John Webster, director of public affairs at the USDA’s Center for Nutrition Policy and Promotion, told The Daily Caller that, this summer, the agency is promoting water over sugary beverages.
“Our key selected message for the May to August time-frame is ‘drink water instead of sugary drinks,’” he said.
“When you go to the Dietary Guidelines, they recommend that everybody from age 2 and up should consume fruits each day and in that case it is two cups. Fruit juice counts,” Webster added. “We recommend that people get most of their fruit consumption from whole fruit but a fruit drink will suffice — but it’s got to be 100 percent [juice].”
While the USDA does not have guidelines for sugar consumption, the American Heart Association does provide recommendations for healthy sugar intake.
“The AHA recommendations for added sugars vary from 5 teaspoons per day (or 80 calories) for a daily energy expenditure of 1800 calories for an average adult woman and 9 teaspoons per day (or 144 calories) for a daily energy expenditure of 2200 calories for an average adult man,” Matthew Fisher, communications manager for the American Heart Association, wrote the TheDC in an email. “For reference, one 12-ounce can of cola contains about 8 teaspoons of added sugar, for about 130 calories.”
According to WebMD “One teaspoon of granulated sugar equals four grams of sugar,” therefore AHA allows an average adult woman to have 20 grams of sugar daily and the average adult male to consume 36 grams of sugar daily. SS+K’s new project product contains 33 grams of sugar in a single pouch.
“For children it is based on total caloric intake and recommendations from the parent’s physician,” Fisher added.
SS+K’s online campaign to promote the “larger version of the classic childhood drink” is centered on a new video — currently posted at the “Capri Sun Goes Big” Facebook page — in which a regular sized Capri Sun aggressively expands into the new jumbo pack.
“This is not a product directed toward children 12 or under, this is really for older kids 14-17. While some younger kids may ask for it, any media communication that we are going to be running would be directed to kids 14 and older,” MacConnell added.
The new drink comes in three flavors: Fruit Punch, Maui Cooler and Strawberry Kiwi. Capri Sun does have 100 percent juice options.
SS+K did not respond to request for comment, nor did the first lady’s press office.
(dailycaller)
And what do you think about this Zilla?
Does this have any connection to Michelle Obama or is she just guilty by association? It just says that the agency that she used for her "lets move" initiative is now pushing this. I assume at the behest of Kraft, the maker of Capri Sun. Are they supposed to turn down that client because they worked with Michelle? Does working with Michelle mean that they can no longer work with clients who push liquid sugar onto children? Do you think it's a conflict of interest? To me it looks like this article is grasping at straws.
What is the point of this? What do YOU think?
I personally believe that the government should regulate this industry and force them to make products that are at a higher standard and not designed to turn children in to sugar addicts and diabetics. They use the cheapest possible ingredients and sell it at the highest possible price and parents are going to buy it either out of ignorance or they just don't care or they have no idea about the long term consequences of feeding their child liquid sugar. But Kraft knows and the government knows. And yet they let this happen for the sake of profit, not out of the general welfare of the People of the US.
I do not feed my child this crap. He is 8 and I think in his whole life he's only had pop once. And that was an accident at a birthday party. He didn't like the carbonation, it made him want to sneeze. I do not give him food over loaded with sugar, preservatives, food coloring, and needless added ingredients. I make that choice because I am informed and I care about my sons health. I wish the companies who made this crap cared as well and I wish the government would tell these companies and their lobbying money to fuck off and make them provide a higher quality product.
But that's just my socialism talking.
I find the irony mildly amusing. That's what I think.
Will Capri Sun issue a warning on the label...or MO's stamp of approval? LOL
I don't allow my kids to drink soda either...but that's MY job as a parent to guide them and help them make wise decisions. The government has no business telling anyone what they can, or can not consume.
I laugh when I see MJ advocates squeak about their "right" to consume, inhale, injest harmful and illegal substances but feel it's perfectly OK for the gov't to regulate a sugary drink and it's quantity. Gotta love the irony!
Oh, but that's just the Small Government Conservative in me. ;-)
Quoting mehamil1:
And what do you think about this Zilla?
Does this have any connection to Michelle Obama or is she just guilty by association? It just says that the agency that she used for her "lets move" initiative is now pushing this. I assume at the behest of Kraft, the maker of Capri Sun. Are they supposed to turn down that client because they worked with Michelle? Does working with Michelle mean that they can no longer work with clients who push liquid sugar onto children? Do you think it's a conflict of interest? To me it looks like this article is grasping at straws.
What is the point of this? What do YOU think?
I personally believe that the government should regulate this industry and force them to make products that are at a higher standard and not designed to turn children in to sugar addicts and diabetics. They use the cheapest possible ingredients and sell it at the highest possible price and parents are going to buy it either out of ignorance or they just don't care or they have no idea about the long term consequences of feeding their child liquid sugar. But Kraft knows and the government knows. And yet they let this happen for the sake of profit, not out of the general welfare of the People of the US.
I do not feed my child this crap. He is 8 and I think in his whole life he's only had pop once. And that was an accident at a birthday party. He didn't like the carbonation, it made him want to sneeze. I do not give him food over loaded with sugar, preservatives, food coloring, and needless added ingredients. I make that choice because I am informed and I care about my sons health. I wish the companies who made this crap cared as well and I wish the government would tell these companies and their lobbying money to fuck off and make them provide a higher quality product.
But that's just my socialism talking.
Marketing agencies are businesses, of course they will take on whatever accounts they get. I don't see the connection between Mrs. Obama and Caprisun.
Well, from the research I've done into MJ, I think alcohol is much more harmful, and cigarettes.
I'm not for the government telling people what to do (it does enough of that already) but to hold this companies accountable for the products they sell that harm people. To force them to make a better product with better ingredients. Hold them to a higher standard for the sake of the health of the population.
I do not believe in blaming people for buying something that is designed to be addictive and targeted to children at very early ages. I don't know how many times I have explained to Liam that just because a commercial says a fruit juice is "healthy" doesn't make it so. Advertisers lie about as much as they can get away with. Getting him to understand that has been a real challenge. And he even asks "If it's not good for you, then why are they allowed to sell it?" and all I can respond with is that that's the dark side of capitalism.
As for the irony, I don't see any in this particular article. Or are you talking about Mayor Bloomberg wanting to ban 16 ounce liquid sugar drinks? I think that's going about it the wrong way honestly. Go after the stupid companies for Christ's sake!!! Hold them accountable for the shitty products they sell! Not the consumer. There are so many people who don't give a shit and aren't bothered to research a damn thing and make poor choices and then wonder why they are so sick later on in life. Too many will not change their habits and many more would love more options to choose form that aren't super expensive. I know for a fact that "healthy" food prices are higher. I'm on a gluten free diet and a lot of the products are more expensive. Not because they cost more to produce but because retailers know they can get away with charging more. I hate that. I have an allergy, something I developed or was born with (I don't know how it came about) and I'm being taken advantage of. I really really resent that. People who want to eat better have to pay more for it. WHY??? Why is capri sun cheaper than Naked Juice? Why??? For what purpose? Why are the crappy products subsidized and thus cheaper and the healthier options more expensive? How can there be "choice" in that when there are too many people who are on limited budgets and go with the cheaper option even though they know it's the poor choice health wise? Why does the government allow this to happen? Why does the government allow companies and retailed to take advantage of us like this and then turn around and blame people for the "choices" they make?
Anyway, I still don't see what this has to do with Michelle Obama. Again, is she guilty of assciation? That woman is doing her best to educate people about food and health and then articles like this are written trying to make her look like a hypocrite. Anyone with an ounce of critical thinking skills would see right through this bullshit the way I have. The problem here lies with Kraft and all the makers of these crappy products, not Michelle Obama.
Quoting imamomzilla:I find the irony mildly amusing. That's what I think.
Will Capri Sun issue a warning on the label...or MO's stamp of approval? LOL
I don't allow my kids to drink soda either...but that's MY job as a parent to guide them and help them make wise decisions. The government has no business telling anyone what they can, or can not consume.
I laugh when I see MJ advocates squeak about their "right" to consume, inhale, injest harmful and illegal substances but feel it's perfectly OK for the gov't to regulate a sugary drink and it's quantity. Gotta love the irony!
Oh, but that's just the Small Government Conservative in me. ;-)
Quoting mehamil1:
Well, from the research I've done into MJ, I think alcohol is much more harmful, and cigarettes.
I disagree...all three are harmful, but as long as there's a demand, there will always be a supply.
I'm not for the government telling people what to do (it does enough of that already) but to hold this companies accountable for the products they sell that harm people. How? ALL products are harmful to some degree. Moderation is the key...and that can only be achieved if an individual takes personal responsibility.
To force them to make a better product with better ingredients. Hold them to a higher standard for the sake of the health of the population. If you saw what was in commercial beef and chicken, you'd never eat it again. The same goes for what's sprayed on "healthy" fruits and vegetables...much of which is imported nowadays.
I do not believe in blaming people for buying something that is designed to be addictive and targeted to children at very early ages. I don't know how many times I have explained to Liam that just because a commercial says a fruit juice is "healthy" doesn't make it so. Advertisers lie about as much as they can get away with. Getting him to understand that has been a real challenge. And he even asks "If it's not good for you, then why are they allowed to sell it?" and all I can respond with is that that's the dark side of capitalism. No offence, but I think you're doing your son a disservice. First because he is too young to comprehend what that means, but you're unintentionally skewing his world view. The world isn't full of evil people. That's just cynical and silly. Capitalism and entrepreneurship made this country great.:-)
As for the irony, I don't see any in this particular article. Or are you talking about Mayor Bloomberg wanting to ban 16 ounce liquid sugar drinks? I think that's going about it the wrong way honestly. Go after the stupid companies for Christ's sake!!! Hold them accountable for the shitty products they sell! Not the consumer. There are so many people who don't give a shit and aren't bothered to research a damn thing and make poor choices and then wonder why they are so sick later on in life. Too many will not change their habits and many more would love more options to choose form that aren't super expensive. I know for a fact that "healthy" food prices are higher. I'm on a gluten free diet and a lot of the products are more expensive. Not because they cost more to produce but because retailers know they can get away with charging more. I hate that. I have an allergy, something I developed or was born with (I don't know how it came about) and I'm being taken advantage of. I really really resent that. What's the allergy-gluten? Diet and exercise go hand in hand..I have friends that restrict what they eat, but lead sedentary lives. Guess what? They're still sick. :-(
I have seasonal allergies. I could blame the environment and pop a pill, but I don't. I just deal with it....all part of the natural ebb and flow of life.
People who want to eat better have to pay more for it. WHY??? Why is capri sun cheaper than Naked Juice? Why??? For what purpose? Why are the crappy products subsidized and thus cheaper and the healthier options more expensive? How can there be "choice" in that when there are too many people who are on limited budgets and go with the cheaper option even though they know it's the poor choice health wise? Why does the government allow this to happen? Why does the government allow companies and retailed to take advantage of us like this and then turn around and blame people for the "choices" they make? America doesn't consume the products it makes....crap juice is imported , sometimes from places without the strict regulations WE have. We're poisoning ourselves because it's economically feasible.
Anyway, I still don't see what this has to do with Michelle Obama. Again, is she guilty of assciation? That woman is doing her best to educate people about food and health and then articles like this are written trying to make her look like a hypocrite. Anyone with an ounce of critical thinking skills would see right through this bullshit the way I have. The problem here lies with Kraft and all the makers of these crappy products, not Michelle Obama. I didn't write the piece...just re-posted it. I don't think she's "guilty" of anything. This is just one of those unintended consequences that I find ironic. *shrugs
Not really in the mood for a pissing match. Have a good day.
Quoting imamomzilla:
I find the irony mildly amusing. That's what I think.
Will Capri Sun issue a warning on the label...or MO's stamp of approval? LOL
I don't allow my kids to drink soda either...but that's MY job as a parent to guide them and help them make wise decisions. The government has no business telling anyone what they can, or can not consume.
I laugh when I see MJ advocates squeak about their "right" to consume, inhale, injest harmful and illegal substances but feel it's perfectly OK for the gov't to regulate a sugary drink and it's quantity. Gotta love the irony!
Oh, but that's just the Small Government Conservative in me. ;-)
Youuuuu....... think an advertising agency should turn down one campaign because it may conflict with the message of another they worked on?
It's not ironic. It's business.
Man, who spends all day looking this stuff up?
I laugh at the conservative concept of "personal responsibility". It's a high in the sky ideal. It's a nice thing to aspire to and wish for. However, when you look at humanity without rose colored glasses, you see just how fucked up too many of us are.
Personal responsibility is all well and good. However, that is not the reality of who we are as a species. I always try to take a step back and look at who we are from an anthropological point of view. I keep coming to the conclusion that we haven't advanced far enough as a whole (species) to really expect everyone to take responsibility for themselves. It's just not going to happen. Maybe in a few thousands years.
Well, that's where natural selection comes in. Only, the strong survive. ;-)
I always get a kick out of the sniveling fools who look for a scapegoat in every bad situation....rather than see that everything in life is cyclical...what goes up, must come down, etc. They're never patient enough to wait for the fruits.
Quoting mehamil1:
I laugh at the conservative concept of "personal responsibility". It's a high in the sky ideal. It's a nice thing to aspire to and wish for. However, when you look at humanity without rose colored glasses, you see just how fucked up too many of us are.
Personal responsibility is all well and good. However, that is not the reality of who we are as a species. I always try to take a step back and look at who we are from an anthropological point of view. I keep coming to the conclusion that we haven't advanced far enough as a whole (species) to really expect everyone to take responsibility for themselves. It's just not going to happen. Maybe in a few thousands years.
Obama: NSA secret data gathering 'transparent'
- imamomzilla
on Jun. 12, 2012 at 10:16 AM