Online Seller Says Pro-Obama Gear Sales Down, Anti-Obama Gear Surging
Report: Online Seller Says Pro-Obama Gear Sales Down, Anti-Obama Gear Surging
- Posted on July 20, 2012 at 12:17pm by
Becket Adams
Remember back in 2008 when you could barely look around without seeing something that said "Hope" or "Change" or looked kinda' like the Pepsi logo?
Well, we‘ve come a long way from '08 and it looks like syrupy, sentimental Obama gear isn't very popular anymore. But more than just a decline in pro-Obama merchandise, there's been a spike in anti-Obama gear.
"During the first six months of 2008, 86 percent of Obama-related sales at CafePress [an online merchandise store] were pro-Obama - just 14 percent were anti-Obama," writes The Daily Caller's Caroline May.
"Over the first six months of 2012, 45 percent of Obama merchandise sales have been pro-Obama, 55 percent have been anti-Obama," she adds.
Image courtesy The DC
And even more telling: pro-Mitt Romney gear has been selling far better than the Obama friendly material.
"Over the same 2012 time frame, 95 percent of Romney gear purchases have been pro-Romney - just 5 percent have been anti-Romney," May reports.
Image courtesy The DC
How did The DC figure this out? What were the metrics?
"CafePress is an online custom merchandise shop that tracks its election-themed sales via an ‘Election Meter,'" May explains. "The company believes that such political sales can act as a barometer for electoral success."
"We believe that how people spend money on political merchandise is a leading indicator of how they will ultimately vote," Marc Cowlin, director of marketing for CafePress, told The Daily Caller.
"At CafePress we track the spending on candidate related gear and report our trends through The Meter, which are often in line with polls and voting results," he adds.
Not surprising. I'm waiting for the t-shirt 'Obama worst President in American history'. I will purchase the shirt for a souvenir~
Ha! I might have to buy that t-shirt, too. obama worst President in American history.
Maybe most of the people who like Obama already bought their gear, and it's new gear for the people who are against him.
You never know what inspires shoppers.
I hate political shirts and never wear them.
The opposition always spends more on gear than the status quo. People really want to get their voices heard that they want Obama (or any incumbent for that matter) out, I think many Obama supporters are confident he will win a second term.
When is the Anna Wintour's Obama Reelection Collection going to hit Filene's Basement?
Quoting romalove:Maybe most of the people who like Obama already bought their gear, and it's new gear for the people who are against him.
You never know what inspires shoppers.
I hate political shirts and never wear them.
My thought too.
Judge refuses to stop Arizona from denying driver's licenses to immigrants
- gsprofval
on Jul. 20, 2012 at 11:37 PM