'Obama 2016' Movie Races to Box Office #1
The anti-Obama documentary based on Dinesh Dâ€™Souzaâ€™s book â€śThe Roots of Obamaâ€™s Rageâ€ť expanded nationwide on Friday â€” with early first-place showings in the domestic box office rankings, Deadline Hollywood reports.
As of late Friday afternoon, â€ś2016: Obama's Americaâ€ť had grossed $700,000 from 1,090 theaters. That compared with $300,000 for the new big-budget, Sylvester Stallone action flick â€śThe Expendables 2,â€ť which is playing in 3,355 theaters, Deadline Hollywood reports.
The early showing puts Obamaâ€™s America on track to gross $1.2 million to $1.7 million on Friday alone, with as much as $3.7 million to $5 this weekend, according to Deadline Hollywood. Its afternoon ranking will likely be eclipsed by â€śExpendablesâ€ť and several new releases, including â€śRide Like Hell,â€ť starring Michael Shannon.
Exhibitors reported that busloads of filmgoers arriving at theaters to see Obamaâ€™s America in pre-organized trips, Deadline Hollywood reports.
The filmâ€™s producer, Rocky Mountain Pictures, used the same marketing approach to build audiences for many of its faith-based films. Its efforts included advertising nationally over the past two weeks on talk radio and cable news channels.
Last weekend, Obamaâ€™s America grossed $1.2 million in select markets, including New York City, and had a total gross of $2.1 million from a total of 169 theaters.
The low-budget film features author Dâ€™Souza outlining facts to assist viewers in gaining an understanding of the apparent motivations behind a number of President Barack Obamaâ€™s policies.
In an exclusive interview with Newsmax last week, Dâ€™Souza said that Obamaâ€™s policies are unmaking the American Dream.
â€śBetween 2007 and the present, Americans have lost about 40 percent of our wealth. Forty percent. If that happens again, if we lose another 40 percent in the second Obama term, if there is a second Obama term, Americans will be two thirds poorer than they were when Obama came to office,â€ť he told Newsmax. â€śIn a way, America will stop being a first-world country.â€ť
So far, â€ś2016â€ť is the second-best gross of the year for a documentary after â€śBullyâ€ť ($3.2 million), but that list excludes the nature documentaries â€śChimpanzeeâ€ť ($29 million) and â€śTo the Arcticâ€ť ($7.6 million), according to the Hollywood Reporter.
The documentary opened last month and is already the 12th-highest-grossing political documentary of all time. It also is the No. 2 conservative documentary after â€śExpelled: No Intelligence Allowedâ€ť ($7.7 million), according to the Reporter.
The aggressive expansion of Obama's America, co-directed by D'Souza and John Sullivan, was set to coincide with next week's Republican National Convention in Tampa, Fla.
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