In a little-noticed or commented-upon Coke ad, the company appears to endorse both a heavily security camera-laden society, and antiwar defacement of property. The ad, titled “Give a Little Bit,” states: “Security cameras around the world … also capture … people stealing kisses, music addicts, honest pickpockets, and potato chip dealers … attacks of friendship, unexpected firemen, and peaceful warriors. Let’s look at the world a little differently.”
Leave aside the fact that the ad obviously glorifies a society with cameras everywhere – cameras necessitated by crime and violence throughout the world. Instead, focus on the fact that as the screen shows the words “peaceful warriors,” it also shows someone spray-painting a building with the word “PEACE.”
This is not peaceful. It is defacement of property, unless for some bizarre reason the person was spray-painting his or her own property. Criminality, so long as it carries meaningless lefty sloganeering, is endearing to the admakers. And to Coke, apparently.