Take a look at the National Republican Congressional Committee logo on its website earlier this year, before their recent redesign:

National Republican Congressional Committee before redesign
Now take a look at it after the redesign:
National Republican Congressional Committee logo after redesign
Notice what's missing? Oh yeah, the word Republican. They've gone from being the National Republican Congressional Committee to simply being the NRCC. In other words, even Republicans themselves know that their brand sucks so much they are better off avoiding it altogether.