Disney has announced plans to remove all advertising promoting junk food, sugary cereals, soda and the like from its TV and radio stations by 2015. They have also stopped promoting their movies with toys in children's fast-food meals.
I hope this starts a trend, and that parents support the effort.
Doubless many people feel advertising is not that big a deal, and that parent's choices are the more important factor. But when you consider that many children average 2-6 hours of screen time a day, that's a lot of messages about food coming at them. To counter it parents would have to give children a postive message about healthy food choices about 12 times a day - preferably with video and music to make an impression.
And advertisers don't spend all the money if they don't get sales results.