AYSO and Herbalife Announce Breakthrough Sponsor Agreement

[Herbalife]

 

 

LOS ANGELES, January 22, 2008 – The American Youth Soccer Organization

and Herbalife Ltd. (NYSE: HLF), a global nutrition and direct selling company,

announced a first-ever four -year agreement that makes Herbalife the Official

Nutrition Advisor and Official Health and Wellness Provider of the country’s

leading youth soccer organization.

Similar to Herbalife’s agreement with the Los Angeles Galaxy Major League

Soccer club, the AYSO sponsorship gives Herbalife the rights to display its name

and logo on the front of AYSO jerseys, a first for the non-profit national

organization. The agreement also includes Herbalife’s presence on the AYSO

Web site, signage at games, an on-site presence at national and sectional

events, and a nutrition column in Play Soccer, AYSO’s online publication.

“With child obesity on the rise, it is imperative to educate children and their

parents about proper nutrition and how to have a healthy, active lifestyle,” said

Herbalife Chairman and CEO Michael O. Johnson. “Herbalife is on a mission for

nutrition, while AYSO provides children, adolescents and teens an outlet to be

active.”

“It’s a natural fit as our two organizations are engaged in improving the health of

today’s youth,” said AYSO National President Mike Wade. The AYSO National

Board of Directors unanimously approved the agreement. “We’re excited about

our partnership with Herbalife and the role we’ll play together to reach out to kids

and help educate them and their parents about the importance of healthy

choices.”

The AYSO was started in Los Angeles in 1964 with nine teams. Today, the

organization has more then 80,000 teams, 1100 regions and approximately one

million kids located across the US. Its activities are based upon its five

philosophies: Everyone Plays, Balanced Teams, Open Registration, Positive

Coaching, and Good Sportsmanship.

According to the United States Department of Health & Human Services,

“Childhood obesity has nearly tripled for adolescents in the past two decades.”

The U.S. government agency points to lack of physical activity, unhealthy eating

patterns or a combination of the two as the leading factors in the rise of these

frightening statistics.

In July 2006, Herbalife announced the launch of Herbalife Kids, a new line of

nutrition products which includes shakes and multivitamins with protein, fiber,

and 100 percent of key nutrients kids need daily.

[e-mail]