One of the things I like is that naturally minded mommas come from a variety of backgrounds and situations. So what motivates you to be crunchy? Money savings, concern for the environment, avoiding chemicals, supporting local business, a belief that the way we lived decades/centuries/eons ago was better?
I think for our family money is the first thing that interests us. If we hear about and it saves us money there's a good chance we're on board. After that we like to live in balance with the Earth as much as possible and not overly use resources. It's interesting because my husband did not grow up in a home where doing natural things was the norm but his beliefs still fit in. He likes to hunt and we use just about everything off the animal, buy used clothes, recycle containers for other things. I like supporting small business but honestly I usually will do so only if it's better quality or cheaper overall than buying commercially.