so i am working on a business plan to start growing all natural, pesticide/insecticide free, gmo free heirloom veggies locally. my whole business model is based around sustainable high quality food and my target market is middle/lower class who struggle to afford good quality veggies. my pricing would focus on wholesale marketing and bulk sales.
i decided to contact our local farmers market to get information on lot rentals so i could start my financial projections. i called the local rep and spoke with her and what i found out totally shocked me. they have very specific pricing guidelines and you are not allowed to sell veggies for less than 30% of the same highest price vegetable being sold. they also do not allow bulk discounts or "dumping" which is when reduce prices at the end of market in order to get rid of your excess produce. they focus on price fixing at retail prices...which may be beneficial for the farmer but can have terrible affects on a lower income consumers ability to afford to shop there.
honestly this makes me very angry. having spent years of my life struggling to afford good quality food i am now FINALLY in a position to grow much of my food myself. i know the struggle that many people face....they WANT to buy all natural gmo free foods and support local sustainable farming but cant afford to or are not in a position to grow their own. now the very place that should be helping people gain access to good food is essentially pricing it out of the market. i shouldnt have to price my produce at organic prices. i shouldnt have to alienate the core demographic that i was trying to reach. i shouldnt have to change my entire price structure in order to take more money from rich people while poor people continue to struggle and go without.
so i think i am going to look at doing independent produce stands instead. at this point i refuse to support an organization that purposefully creates an environment that divides a community. its just not a compromise i am willing to make.
lol okay rant over...i feel a little better now :)