Some Goodies for Those of You Who Market to Moms
I found some great statistics today for those of you who market to Moms. Keep in mind that moms are the #1 shopper in most households so likely 80 per cent or more of vendors in the marketplace (you!) are trying to reach mothers!
~There are 80 million mothers in the U.S.
94% of home furnishings
92% of vacations
91% of houses
60% of automobiles
51% of consumer electronics - Women account for 55 Billion spent on electronics.
~83% of women say they consider a corporations or CEOs treatment of its employees and especially working mothers when deciding whether to give their money to that corporation.
~Mothers usually buy for 3 or more people.
~There are 4 million new births a year, and women between the ages of 20 and 39 years old account for 87% of all births in the U.S.
~There are more births today than there were 30 years ago.
~Todays Mom is on average 27, working and interested in having more than 2 children.
~Hispanics who are likely to account for around $1 trillion in spending by 2007 are the most noticeable demographic group. The moms in this population group are not only young and in prime child bearing age but also like to have more children and spend on them.
~There are 38 million African American consumers, who have approximately the same purchasing power as Hispanics in the United States.
~Most African Americans effect the economy substantially in metropolitan markets.
~The African American population has fewer married-couple families, but their mean income is nearly 17% higher than Hispanic married couples because African ~Americans are more likely to have both husband and wife in the labor force.
~74% of moms work. That's over 60 million working moms. 51% of moms with infants work.
~38% work in management or executive levels
~72% of women in corporate leadership roles are married and 64% have children.
~Almost 4 million women have more than one job.
~Women on average make 76 cents for every dollar paid to men.
~Women are less likely to receive other forms of compensation other than salary such as stock options, profit sharing and performance bonuses.
~3 in 10 women make all or almost all their family's income, and 6 in 10 earn about half their family's income.
~45% of African American women are head of household.
~85% of women report that working mother/family programs is of major importance when considering a job opportunity.
~72% of all part-time workers are women
~More than one million women earn less than minimum wage.
~If women received the same salary as men who work the same number of hours, have the same education or union status, are the same age, and live in the same region of the country poverty rates would be cut in half.
~Over the course of her career, a woman will lose an average of $523,000 to The Wage Gap.
~Women hold over 16% of the Corporate Executive Positions within large companies, but women of color only represent 3% of the corporate office pool.
~More American women than women in other countries endure the higher pressures of working outside the home while continuing to bear responsibilities for housework,child-rearing, and caring for family obligations.
~It is estimated that there are now 15.6 million women business owners in the U.S.
~Women-owned businesses were granted $4.6 billion in federal prime contracts in FY2000, a mere 2.3 percent of total federal procurement.
Women-owned firms spend $546 billion annually on payroll and benefits.
~In 1998, women business owners were more likely than other demographic groups to have a savings account and to use personal credit for financing their businesses.
~Women business owners were 12 percent more likely than men to have a credit line.
~In 1998, the average income of women-headed households with a business was $60,892, more than 2.5 times that of such households without a business.
~Also in 1998, the average net worth of women-headed households with a business was $739,600, nearly six times than women without a business.
~44% of Women Self-Employed have children under the age of 18.
~Women earn over half of all bachelor degrees.
~Women with a college degree typically earn slightly more than men with no college and only a high school diploma.
Pull up a chair and come into the study - Small Business Study