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Some Goodies for Those of You Who Market to Moms

Posted by on May. 8, 2012 at 3:54 PM
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I found some great statistics today for those of you who market to Moms.  Keep in mind that moms are the #1 shopper in most households so likely 80 per cent or more of vendors in the marketplace (you!) are trying to reach mothers!

~There are 80 million mothers in the U.S. 

~Mothers account for nearly $1.6 Trillion in annual spending - The purchasing power of mothers is equal to the purchasing power of the country of Great Britain.
~Moms today control 80% of a households spending.  
~Women are responsible for 83% of all consumer purchases:   
            94% of home furnishings 
            92% of vacations 
            91% of houses 
            60% of automobiles 
            51% of consumer electronics  - Women account for 55 Billion spent on electronics. 
~Women carry 76 million credit cards - 18 million more than men. 
~86% of them use the same company for both personal and business purchases. 
~83% of women say they consider a corporations or CEOs treatment of its employees and especially working mothers when deciding whether to give their money to that corporation. 
~Mothers usually buy for 3 or more people. 
~There are 4 million new births a year, and women between the ages of 20 and 39 years old account for 87% of all births in the U.S. 
~There are more births today than there were 30 years ago. 
~Todays Mom is on average 27, working and interested in having more than 2 children.
Hispanic Moms  
~Hispanics who are likely to account for around $1 trillion in spending by 2007 are the most noticeable demographic group. The moms in this population group are not only young and in prime child bearing age but also like to have more children and spend on them. 

~Hispanic women lead the Mom Market in many ways  growth, birth rates, family size and more.
African American Moms 
~There are 38 million African American consumers, who have approximately the same purchasing power as Hispanics in the United States. 
~Most African Americans effect the economy substantially in metropolitan markets.    
~There are significantly more African American families with an income of $75,000 or more compared to Hispanic families (1.9 million vs. 1.6 million). 
~The African American population has fewer married-couple families, but their mean income is nearly 17% higher than Hispanic married couples because African ~Americans are more likely to have both husband and wife in the labor force.
About American Working Moms  
~74% of moms work. That's over 60 million working moms. 51% of moms with infants work. 
~35% work in sales and office occupations 
~38% work in management or executive levels 
~72% of women in corporate leadership roles are married and 64% have children. 
~Almost 4 million women have more than one job. 
~Women on average make 76 cents for every dollar paid to men. 
~Women are less likely to receive other forms of compensation other than salary such as stock options, profit sharing and performance bonuses. 
~3 in 10 women make all or almost all their family's income, and 6 in 10 earn about half their family's income. 
~45% of African American women are head of household. 
~85% of women report that working mother/family programs is of major importance when considering a job opportunity. 
~72% of all part-time workers are women 
~More than one million women earn less than minimum wage. 
~If women received the same salary as men who work the same number of hours, have the same education or union status, are the same age, and live in the same region of the country poverty rates would be cut in half. 
~Over the course of her career, a woman will lose an average of $523,000 to The Wage Gap. 
~Women hold over 16% of the Corporate Executive Positions within large companies, but women of color only represent 3% of the corporate office pool. 
~More American women than women in other countries endure the higher pressures of working outside the home while continuing to bear responsibilities for housework,child-rearing, and caring for family obligations.
About Mom Business Owners 
~It is estimated that there are now 15.6 million women business owners in the U.S.    
~Women are starting small businesses at twice the rate of men. 
~Women-owned businesses were granted $4.6 billion in federal prime contracts in FY2000, a mere 2.3 percent of total federal procurement. 
Women-owned firms spend $546 billion annually on payroll and benefits. 
~In 1998, women business owners were more likely than other demographic groups to have a savings account and to use personal credit for financing their businesses. 
~Women business owners were 12 percent more likely than men to have a credit line.
~Evidence has shown that the ownership of a business is one of the most effective means of improving the financial well-being of women. 
~In 1998, the average income of women-headed households with a business was $60,892, more than 2.5 times that of such households without a business.  
~Also in 1998, the average net worth of women-headed households with a business was $739,600, nearly six times than women without a business. 
~44% of Women Self-Employed have children under the age of 18.
~Women earn over half of all bachelor degrees. 
~Women with a college degree typically earn slightly more than men with no college and only a high school diploma.
Sources:, Lucid Marketing, Center for Women's Business Research,,,,, Blue Suit Mom, Citibank

Sharon McMillan
Pull up a chair and come into the study - Small Business Study

by on May. 8, 2012 at 3:54 PM
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Replies (1-9):
by on May. 9, 2012 at 6:58 AM
Posted on CafeMom Mobile
by New Member on May. 9, 2012 at 7:50 AM
This is very interesting!!
Posted on CafeMom Mobile
by New Member on May. 12, 2012 at 4:39 PM
1 mom liked this

Hi Where did you get all this info? And How can I reach these millions of moms????? I am a broker for energy savings and green, vitamin company where I work from home. I am apart of a company who teaches us how to invest in silver and gold. And 2 of our companies do fund raisers.

by Group Owner on Sep. 17, 2012 at 3:21 PM

Bumping because this information is so good!

by Member on Sep. 19, 2012 at 7:54 PM

Good information Thanks!briefcase

by New Member on Sep. 20, 2012 at 3:08 AM


by New Member on Nov. 25, 2012 at 7:39 PM

Love the info.

by New Member on Nov. 25, 2012 at 9:55 PM
Very interesting
by New Member on Mar. 8, 2013 at 8:32 PM
2 moms liked this

This will help many of us who have little to no knowledge of small business operation.

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