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Abercrombie & Finch Wants to Ban "The Situation"

Posted by on Aug. 17, 2011 at 10:19 PM
  • 21 Replies

Normally, companies love it when celebrities wear their clothes or drink their Frappucinos in public.

Not Abercrombie & Fitch (ANF). The apparel retailer is not happy that its clothing is favored by Michael "The Situation" Sorrentino, one of the stars of the reality show "Jersey Shore." And Abercrombie allegedly wants Sorrentino out of its clothes so badly that it's willing to pay him for it.

The company said that it offered Sorrentino a "substantial payment" to wear something else and that it's "urgently awaiting a response." Company shares are down more than 8% Wednesday, by the way.

So what's so wrong, exactly, with The Situation wearing Abercrombie? The company says "this association is contrary to the aspirational nature of our brand" and "may be distressing to many of our fans."

Give me a break. We're talking about a company that:

  • Interviewed porn stars for a quarterly periodical.
  • Regularly uses racy images.

So now the company is taking some sort of stand against The Situation? This strikes me as an ill-conceived publicity stunt. Abercrombie & Fitch even sold "The Fituation" T-shirts last year.

And Abercrombie & Fitch's chief executive was practically begging people to talk about the issue Wednesday morning. In a conference call with analysts, Mike Jeffries said, "Is no one going to ask about The Situation?"

When someone finally did, Jeffries said an employee told him the "terrible, terrible news" that Sorrentino was wearing Abercrombie & Fitch clothes on a recent episode. "We all said, 'Oh, that's terrible,'" Jeffries said, according to The Wall Street Journal. "What are we going to do about it?"

I'm getting flashbacks of the cool kids in school kicking someone out of their clique.

Abercrombie & Fitch has been on the "not" side of the "hot or not" question for some time now, and Sorrentino would be smart to dump the brand for something trendier. Take the money and run, I say. In the meantime, A&F is going to milk this, er, situation for all it's worth.


Lets not forget this is also the company who created padded binkini's orginally intended for children???

Should a company be able to do this to make sure its image is 'clean'. 

by on Aug. 17, 2011 at 10:19 PM
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Replies (1-10):
Deedah86
by on Aug. 17, 2011 at 10:24 PM
Woooow.....padded bikinis, for real?? Good lord...
Posted on CafeMom Mobile
rosemagic01
by on Aug. 17, 2011 at 10:27 PM

Did you miss all that. There were tons of posts about it in the spring! 

Quoting Deedah86:

Woooow.....padded bikinis, for real?? Good lord...


COn8tive
by on Aug. 17, 2011 at 10:33 PM
booooo they are just upset no one wants to buy there over priced crappy clothing intended for rich white people.
Posted on CafeMom Mobile
Deedah86
by on Aug. 17, 2011 at 10:36 PM
Hah, nope. I wasnt as active then. I bet it was pretty crazy. I'll have to google those!


Quoting rosemagic01:

Did you miss all that. There were tons of posts about it in the spring! 

Quoting Deedah86:

Woooow.....padded bikinis, for real?? Good lord...



Posted on CafeMom Mobile
LiesLiesLies
by on Aug. 17, 2011 at 10:37 PM

They are dumb.

They have GTL and "The Fitchuation" shirts...

This is totally for publicity.

SecretKeeper574
by on Aug. 17, 2011 at 10:38 PM
LOL
Posted on CafeMom Mobile
rosemagic01
by on Aug. 17, 2011 at 10:38 PM

For real? I haven't shopped there since I was like 18 and I did only because I couldn't find polo's anywhere (I HAD to dress in purple or red polo's for work) I can't believe they have those shirts yet their trying to pay them off not to wear their clothes! Definitely agree with you. 

Quoting LiesLiesLies:

They are dumb.

They have GTL and "The Fitchuation" shirts...

This is totally for publicity.


sweetnspacey
by on Aug. 17, 2011 at 10:40 PM

Seriously that is absolutely ridiculous, AandF thinks way to highly of their clothing line.

MDJennyJen
by Member on Aug. 17, 2011 at 10:42 PM
Lol, Gary (from Teen Mom) was banned from wearing Aeropostle tees from what I hear. This mess is ridiculous!
Posted on CafeMom Mobile
rosemagic01
by on Aug. 17, 2011 at 10:44 PM

I don't want to be mean but I didn't think they made shirts that big? I thought they were like hollister who only made clothes for the super thin?? 

Wow at some point they're likely to ban us all and then they'll have no one to wear their crap! 

Quoting MDJennyJen:

Lol, Gary (from Teen Mom) was banned from wearing Aeropostle tees from what I hear. This mess is ridiculous!


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