Seems like Ashton Kutcher's new Popchips ad didn't just pop-it blew up into a controversy.
The actor's head-turning spot, which debuted online yesterday and shows a brownfaced Kutcher sending up a Bollywood producer, has been yanked following a public uproar over its alleged racist overtones.
In his cheeky campaign for the snack, Kutcher can be seen playing a roulette of colorful characters looking for love on a fictitious dating service.
Viewers, however, have taken offense with one of the actor's personas: a brownfaced, Indian-accented Bollywood producer named Raj.
Tech pundit Anil Dash slammed the ad, writing on his blog: "I think the people behind this Popchips ad are not racist. I think they just made a racist ad, because they're so steeped in our culture's racism that they didn't even realize they were doing it."
New York hip-hop group Das Racist took to Twitter to vent their anger, lashing out at Kutcher by writing, "Hey @aplusk, what's with the racist brownface video you talentless, pretending to care about sex trafficking piece of s--t?"
Who is sitting at the table discussing whether ads like this should be aired? I doubt that there was anyone of indian descent in attendance. And why blame Ashton, he's just the celebrity being used to help sell the product. What do you all think?