New York, NY
(UPDATE) Will you be watching Oxygen reality show called "All My Babies Mamas"??
Oxygen Network, the television station that advises you to ‚ÄúLive Out Loud,‚ÄĚ has just announced a new ‚Äúspecial‚ÄĚ coming soon: All My Babies‚Äô Mamas. Oh my.
Deadline Hollywood says the show will be a one-hour, one-time reality program that follows ‚Äúthe complicated lives of one man, his children‚Äôs mamas, and their army of children.‚ÄĚ Our colleagues at Hip Hop Wired have more detail: the show will star Atlanta rapper Shawty Lo (?) and his 10 baby mamas who have alter egos like ‚ÄúFirst Lady Baby Mama‚ÄĚ and ‚ÄúShady Baby Mama.‚ÄĚ All told, they have 11 kids. Hip Hop Wired has got promo video from the show.
A new reality show isn‚Äôt news. But that this show, which, in name alone, scrapes the bottom of the barrel, is a surprising choice for a station like Oxygen.
Forbes reminds us that the network began in 2000 with a mission to ‚Äúrelease the energy of women to do great things.‚ÄĚ The network was actually launched with help from Nickelodeon founder Geraldine Laybourne and Oprah Winfrey. This latest show is brought to us by two former MTV execs ‚Äď Liz Gateley and Tony DiSanto ‚ÄĒ who were behind shows like The Hills and Paris Hilton‚Äôs My New BFF.
Certainly, Oxygen hasn‚Äôt shied away from dipping in the reality pool. Shows like My Shopping Addiction, Girlfriend Confidential LA, and Bad Girls Club certainly have their fair share of drama. And the network isn‚Äôt immune from the needs of ratings and a social media following. They want to generate tweets and Facebook chatter. We get it. But this is really over the top, even by reality show standards.
Will you be watching? And does it ultimately damage Oxygen‚Äôs rep with women to put this show on the air? There‚Äôs speculation that this one-hour ‚Äúspecial‚ÄĚ is really a way to launch a whole new regular program. We‚Äôll pass, thank you very much.