Join the Meeting Place for Moms!
Talk to other moms, share advice, and have fun!

(minimum 6 characters)

American Apparel’s ‘Period Power’ WTF?????

Posted by on Oct. 9, 2013 at 12:22 PM
  • 22 Replies

I have no words for this....

AmericanApparel.net

Petra Collins wants you to gaze at a real woman’s erogenous zone without shying away. The Canadian artist collaborated with illustrator Alice Lancaster to create a new t-shirt for American Apparel featuring an artistic rendering of the crotch of a woman who is both menstruating and masturbating.

“I decided to put a super-taboo topic right on a t-shirt to make it viewable for everyone,” says Collins, 20, who has also published photos in Rolling StoneViceVogue Italia and the online magazine for teens, Rookie. “I’m really interested in what is hidden from our culture. We are always repressing or hiding what is natural to a post-pubescent body. We’re taught to hate our menstrual cycle and even to hide masturbation.”

period power neon

Petra Collins

The idea for the t-shirt — which just went on sale last week and has predictably already attracted its fair share of haters — stemmed from a neon piece (shown below) that Collins exhibited at the Gynolandscape show last month. The show featured work from The Ardorous, an all-female art site curated by Collins, who is currently taking a year off from OCAD University in Toronto, where she is studying art criticism and curatorial practice. (The exhibit was sponsored by American Apparel, for which Collins also does photo shoots.)

American Apparel’s willingness to sell the explicit t-shirt follows another mainstream celebration of menstruation: The video promo for a new monthly service called HelloFlo that delivers tampons and candy to girls who just started getting their period. Rather than euphemize or downplay menses, the ad, which went viral this summer, features a young teenage girl who becomes a summer camp superstar for being the first to get her period. The decidedly edgier Large Labia Project, featuring exactly that, has also gotten plenty of notice – and criticism– in recent months.

Here’s hoping Period Power gives women of all ages one more reason to feel good about their bodies.  Or at least spurs a conversation about why — in an age of unlimited porn, 50 Shades of Grey, HBO’s Girls and social media oversharing — so much of women’s sexuality is still such a secret.



Read more: http://newsfeed.time.com/2013/10/08/american-apparels-period-power-t-shirt-lays-bare-the-labia-and-tackles-a-taboo/#ixzz2hF63O1lY


by on Oct. 9, 2013 at 12:22 PM
Add your quick reply below:
You must be a member to reply to this post.
Replies (1-10):
PurplWildFlower
by on Oct. 9, 2013 at 12:27 PM

Shock value does not = art. 

Even these new comedies out now, too many are using it - it just exposes the lack of talent. 

 

KaylaMS89
by on Oct. 9, 2013 at 12:31 PM

thats disturbing in the WORSE way!

Captzsss
by Silver Member on Oct. 9, 2013 at 12:57 PM
1 mom liked this

 Have you ever been in that store?  It's weird as hell.

CoolRelax
by Silver Member on Oct. 9, 2013 at 12:58 PM
1 mom liked this

I didn't realize my lady bits were a secret that needed to be "aired out".

 

SiriSilasMom
by on Oct. 9, 2013 at 12:58 PM

Maybe once a long time ago...It wasn't too weird from what I saw. 

Quoting Captzsss:

 Have you ever been in that store?  It's weird as hell.


nikabear
by Mrs.Bellamy on Oct. 9, 2013 at 1:28 PM
😳😳😳😳😳😳😳😳
MomRocs1102
by on Oct. 9, 2013 at 1:30 PM

OK, not for me, but i do like that its different and bold

mrzsimmons322
by Crystal on Oct. 9, 2013 at 1:32 PM
Ummmm ok
SexyDiva19
by Silver Member on Oct. 9, 2013 at 1:57 PM

 lol I saw that in another group and thought WTF! Not offensive to me just disturbing

Smoochmommie
by Gold Member on Oct. 9, 2013 at 1:58 PM

American Apparel is known for selling strange shit though so im not suprised. I would not be caught dead in this shit though.

Add your quick reply below:
You must be a member to reply to this post.
Join the Meeting Place for Moms!
Talk to other moms, share advice, and have fun!

(minimum 6 characters)