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Breastfeeding Moms Breastfeeding Moms

I honestly believe that this is out of line and that forumla companies shouldn't be printing this on their boxes.

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I bought formula about a month ago.

Not that I need to explain myself but I will anyway.

I was having problems breastfeeding my son, who's a month and a week old.

I started EBF when he turned 2 weeks.

So anyways, I bought formula as a back up in case I couldn't BF.

Well, last week, I read on the box that it said: "breastfeeding is the best."

Even though that I now EBF, I still find that offensive.

Here's why:

there are mothers out there who try like hell to bf but can't because of medical reasons or maybe because they aren't producing enough.

whatever the case may be, i feel that is a really shitty thing to put on a box of forumla.

i feel that it would make a mother feel shitty about having to use the formula.

it's bad enough that they feel like a failure because their body failed at being about to bf but now they have to put up with society having to remind her all of the time how SHE is a shitty mom because SHE failed at being able to breastfeed.

i honestly think that it's out of line and that the Enfamil company has no right printing that on their boxes.

even if nothing was wrong with her and she just decided that she didn't want to bf, who the hell cares!! that's her decision, why cause her to feel guilty about that shit??

i can understand how it would be ok to encourage her to bf but if she doesn't want to or can't then just respect it. but don't rub it in her face.

the thing that i don't understand is: why would a formula company try to encourage mothers to breastfeed? they would be losing money that way.

it's like the cigarette company printing on each pack of cigarettes that smoking is bad and you shouldn't do it.

why would they try to encourage that? they are the ones that would be losing out on money. I was going to take a picture of it to post on here but i gave the box away to my neighbor because her co-worker formula feeds her week old daughter, so i gave it away.

by on Aug. 4, 2012 at 11:24 PM
Replies (21-30):
fullxbusymom
by on Aug. 5, 2012 at 1:36 AM
1 mom liked this

They are forced to by law to place that on all formula cans regardless of brand so uneducated moms don't ever think formula is better than breastmilk. 

gdiamante
by Group Mod - Gina on Aug. 5, 2012 at 1:47 AM
1 mom liked this

I don't believe the info packets are required, but it's a proactive effort to keep from being forced into doing it.

Of course, the real measure that needs to be taken is a cease and desist warning to companies sending sample cans to moms who mark "breastfeeding" to any baby registry. Many moms get inundated with unwanted formula, and the presence of it can lead to early weaning. 

larissalarie
by Platinum Member on Aug. 5, 2012 at 2:06 AM
22 moms liked this
OH are you just looking for reasons to become offended! Lord help your husband/family/friends! You do realize that its a CHOICE to become offended? It is an undisputable FACT that human breastmilk is what's best for human babies. Period. For years scientists thought they had cleverly designed something better than what nature designed and they and Corporate America lied to the public about their product being superior to what mom naturally produced. They make millions, if not billions a year from that lie.
Sorry that the breastmilk of a cow filled with fake nutrients being inferior to breastmilk offends you. That means YOU are insecure in your decisions.

Also, labeling it that way IS a positive marketing technique. The "best" is unattainable to the vast majority. Calling breastmilk the "best" instead of "normal" makes it seem out of reach to the average person. Harvard, Yale, Princeton, etc are the "best", but who feels bad about not achieving that? Almost nobody. Same thing with formula. They call breastmilk the "best" because then it makes formula feel average & normal rather than inferior.

If you really want truth and offensiveness on formula, they should have to label it as INFERIOR nutrition. THAT would be the truth.
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gdiamante
by Group Mod - Gina on Aug. 5, 2012 at 2:24 AM
5 moms liked this

Boy, shooting straight from the hip tonight!

Quoting larissalarie:

OH are you just looking for reasons to become offended! Lord help your husband/family/friends! You do realize that its a CHOICE to become offended? It is an undisputable FACT that human breastmilk is what's best for human babies. Period. For years scientists thought they had cleverly designed something better than what nature designed and they and Corporate America lied to the public about their product being superior to what mom naturally produced. They make millions, if not billions a year from that lie.
Sorry that the breastmilk of a cow filled with fake nutrients being inferior to breastmilk offends you. That means YOU are insecure in your decisions.

Also, labeling it that way IS a positive marketing technique. The "best" is unattainable to the vast majority. Calling breastmilk the "best" instead of "normal" makes it seem out of reach to the average person. Harvard, Yale, Princeton, etc are the "best", but who feels bad about not achieving that? Almost nobody. Same thing with formula. They call breastmilk the "best" because then it makes formula feel average & normal rather than inferior.

If you really want truth and offensiveness on formula, they should have to label it as INFERIOR nutrition. THAT would be the truth.


geronima2003
by on Aug. 5, 2012 at 2:40 AM
1 mom liked this
Exactly what I was thinking


Quoting KylersMom8-16-7:

Sorry but its simple fact AND common knowledge. If a woman feels guilty that's her own issue. I find the shameless marketing of formula companies WAY more offensive then FACT.

Plus cigarettes are printed with warnings about how they can give you cancer or are bad for pregnant women. If anything similar things should be printed on formula cans.


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mostlymaydays
by Group Mod-Stacy on Aug. 5, 2012 at 2:58 AM
7 moms liked this
Formula companies do not want mothers to breastfeed. Make no mistake about thinking "breast is best" on a can is a public service announcement. It's required by law. Yes, EXACTLY like the "smoking causes lung cancer" warnings on cigarettes. Marlboro doesn't actually want people to quit; their industry would collapse. They know people aren't putting it back on the shelf because they're suddenly hit with these facts. Over 76% of all US babies are completely on formula by 12 months, even with "breast is best" on the can. Their big trick is they get those cans into every new mother's hands they can find, through the hospitals, pediatricians, OBs and mail. Even the joke "breastfeeding bags" are completely branded (the bag itself, the freezer packs, the bottles, the booklets about breastfeeding.) Statistics show that breastfeeding moms are most likely to buy the brand of formula of the bag they took home from the hospital. Larissa's reply was a big dose of tough love, but it's true; formula companies have created the illusion that formula is "normal" while "breast is best" and most of us live in a reality where "normal" is pretty darned good and "best" is for some "overachiever".
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KylersMom8-16-7
by Silver Member on Aug. 5, 2012 at 4:15 AM
3 moms liked this
Super like!!!!!


Quoting larissalarie:

OH are you just looking for reasons to become offended! Lord help your husband/family/friends! You do realize that its a CHOICE to become offended? It is an undisputable FACT that human breastmilk is what's best for human babies. Period. For years scientists thought they had cleverly designed something better than what nature designed and they and Corporate America lied to the public about their product being superior to what mom naturally produced. They make millions, if not billions a year from that lie.
Sorry that the breastmilk of a cow filled with fake nutrients being inferior to breastmilk offends you. That means YOU are insecure in your decisions.

Also, labeling it that way IS a positive marketing technique. The "best" is unattainable to the vast majority. Calling breastmilk the "best" instead of "normal" makes it seem out of reach to the average person. Harvard, Yale, Princeton, etc are the "best", but who feels bad about not achieving that? Almost nobody. Same thing with formula. They call breastmilk the "best" because then it makes formula feel average & normal rather than inferior.

If you really want truth and offensiveness on formula, they should have to label it as INFERIOR nutrition. THAT would be the truth.

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mymanben
by Member on Aug. 5, 2012 at 4:23 AM
1 mom liked this
I couldn't breastfeed. It never offened me that it said that. I wish I had been able to breast feed because I know its best
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Kirstyttc
by on Aug. 5, 2012 at 6:25 AM
1 mom liked this

They are trying to deliver a message, I personally know ALOT of mothers who didnt even try to breastfeed and stuck their babys straight on formula, they are trying to say breast is best because it is its got so much more benefits than a powered fake version, there is no reason to be angry at a company about printing a label like this, you should be angry if they printed formula is better than breastfeeding all they are doing is trying to inform some people, because lets face it, some people dont know alot when they first become mothers, applaud companys that do print this! because they are having to advertise something they can prevent their sales.

angi07
by on Aug. 5, 2012 at 6:27 AM
1 mom liked this
It's the truth
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