In fact, as of Sunday, a mere 17 days since the movie opened to audiences around the country, 40 million dollars worth of sales had been lost in addition to the 12 people murdered and dozens wounded.
It was expected that this year's Batman movie would have eclipsed its predecessor by a large monetary margin on opening day, despite the absence of Heath Ledger, the Dark Knight star. But the entertainment industry didn't consider that a potential joker-wannabe would make an untimely entrance, of course.
Thus James Holmes, the Colorado theater shooting suspect currently in custody for the massacre, managed to take lives as well as livelihoods on that fateful night during the follow-up Batman movie premier. And it doesn't look like that will be changing domestically anytime soon according to the entertainment website E!
Some people have expressed a fear to go into the theater to see the movie that left so many dead or wounded. They don't know if a copycat will attempt a repeat performance at some time, so they prefer to wait until it comes out on DVD to see it.
And some don't want to see it at all, saying that violence has been glorified and minimized by Hollywood for too long, and the theater shooting highlighted what it is doing to society.
Others are slowly venturing out to the theater as they come to feel that there is no conspiracy between Holmes and anyone else that might result in more bloodshed.Yet despite the unwillingness of some to go and see the movie--or the delay by others, Dark Knight Rises is still ranked number one at the box office.
There does to seem to be hope on the horizon for international sales, at least, and that's likely due to the fact that there have been no theater shootings outside the U.S. to throw a wet blanket on the fiery film. In fact, with sales of $378.4 million overseas as of Sunday, the Dark Knight Rises is poised to enjoy almost double the earnings as that made by the Dark Knight in 2008, at least internationally.