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Dakota Fanning's Oh, Lola! advert for Marc Jacobs "to sexual" thoughts?

Posted by on Nov. 9, 2011 at 8:06 PM
  • 7 Replies

Dakota Fanning's Oh, Lola! advert for Marc Jacobs is banned

Perfume advert starring the teenage actress has been pulled as the Advertising Standards Authority rules that the imagery is guilty of sexualising a child.

BY Olivia Bergin | 09 November 2011

Dakota Fanning's Oh, Lola! advert for Marc Jacobs

Dakota Fanning's Oh, Lola! advert for Marc Jacobs

Designer Marc Jacobs recently described his new fragrance Oh, Lola! as: "sensual", saying how the little sister scent to the hugely successful Lola is: "More of a Lolita than a Lola".

But it turns out the ad campaign to promote the fragrance is too sensual for some. The Advertising Standards Authority received several complaints after seeing 17-year-old actress Dakota Fanning posing with an oversize bottle of the scent between her legs.

Complaints stated that the Twilight star was being portrayed in an irresponsible and sexualised manner. The ASA responded by stating: "We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child."

TV adfor YSL fragrance Belle d'Opium is banned

Coty, makers of Oh, Lola! said it did not believe the ad suggested the model was underage or that it was "inappropriately sexualised' as it didn't show any "private body parts or sexual activity". They said the giant perfume bottle - shaped like a vase holding a blooming pink flower - was "provoking, but not indecent".

Jacobs recently revealed to Women's Wear Daily why he cast the teen star in the ads: "I've been a big fan of Dakota since the first time I saw her in a movie, and we made her a wardrobe in her size when she was 12, which was pretty incredible. When we were speaking about who to use in the Oh, Lola! fragrance ads - I had recently seen T he Runaways . Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet."

Fanning was "so humbled" to be asked to star in the ads that she said yes immediately.

by on Nov. 9, 2011 at 8:06 PM
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Replies (1-7):
danie24
by on Nov. 10, 2011 at 10:15 AM
Definitely sexually suggestive

But I couldn't care less
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jerzeetomato
by on Nov. 10, 2011 at 10:55 AM

 I think it's in poor taste - but Calvin Klein ads have a reputation for crossing the line, so the ad itself does not surprise me.

TexMom229
by on Nov. 10, 2011 at 11:04 AM
1 mom liked this

The best way to protest something like this, if it bothers you, is to never buy any Marc Jacobs products.  She may look under 17, but the fact is she is not, so nothing illegal is happening here.  Ignoring it would have been way more effective than bringing it into the spotlight like this.

PatriciaofMN
by on Nov. 10, 2011 at 12:03 PM

 You have an excellent point....bad press is probably better than good press and it has ppl wondering what the perfume is all about.....i wouldn't be shocked if sales go off the roof and its kinda interesting how the holiday season is approaching us.....

Quoting TexMom229:

The best way to protest something like this, if it bothers you, is to never buy any Marc Jacobs products.  She may look under 17, but the fact is she is not, so nothing illegal is happening here.  Ignoring it would have been way more effective than bringing it into the spotlight like this.

 

TAG2.0
by on Nov. 10, 2011 at 1:24 PM

This is ridiculous. The calvin klein ad was very hot but I can see why people would read too much into it. Its funny because there are axe commercials where women are raping clothes off men yet that is not suggestive of rape or violence.

yasbobari
by on Nov. 10, 2011 at 1:56 PM
Looks depressing, not sexy.
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LiesLiesLies
by on Nov. 10, 2011 at 2:57 PM

No. Its just unattractive.

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