The Kardashian family will be living out the Hollywood dream on E! for three more years in a whopper deal rumored to be worth more than $40 million.
While terms were not disclosed by the network, the E! said Tuesday it had reached a deal for three more seasons of “Keeping Up With the Kardashians.” TMZ reported the deal at $40 million—making it the most profitable deal in reality TV history.
The show is the most popular franchise on the network and is produced by Ryan Seacrest Productions, along with the family’s multiple spinoffs, most recently “Kim and Kourtney Take New York” and “Khloe and Lamar,” which is currently airing and—according to reports—are not included in the deal.
Seacrest also landed a windfall deal today: according to The Hollywood Reporter he will earn $30 million over the next two years for hosting duties on FOX’s “American Idol.” According to multiple sources, today’s Kardashian deal is one step forward by E! at securing Seacrest on the network in coming years. He is in the midst of finalizing a new deal with E! parent company NBCUniversal.
According to E!, the entire blended Kardashian-Jenner family is covered by the deal: Kim, Kourtney and Rob Kardashian, Khloe Kardashian Odom, and Bruce, Kris, Kendall and Kylie Jenner. And, of course, E! will have “first-look” at any unscripted ideas, concepts and projects by the family (read: future spinoffs).
According to Nielsen numbers, season six of “Keeping Up with The Kardashians” averaged three million viewers per episode. The seventh season begins airing May 20th.
Branding experts have been calling for an end to the Kardashian corporation for months now—Kim recently landed on our list of the most “over-exposed” celebs and the New York Post attempted to point out cracks in their continued success this winter (unsuccessfully, we might add). But E!’s confidence in the family seems testament to the fact that the Kardashians aren’t just here to stay, but have more klout than ever.
In a recent interview, Khloe Kardashian Odom told me she never worries about over-exposure for her family. “I never worry about it,” she says, “I never even think about it.” This new deal seems indicative of that sentiment being echoed by the entire clan. The whole family appears to be moving full-speed ahead, both on television and in expanding their licensing empire, which is not—at least according to TMZ’s sources—affected in the slightest by the deal: “Our sources say the $40-plus million deal does not include all of the products and other items associated with the show that Kim, Kris and the rest of the brood are able to hock.”
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