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The Cafe The Cafe

Did you find the ad racist?

Anonymous
Posted by Anonymous
  • 3 Replies

Mountain Dew Pulls Ad Called 'Most Racist ... In History'

MTV has the background on the commercial, the last of three directed by the rapper Tyler, the Creator (hyperlinks added):

"The first ad finds Felicia the Goat, an actual goat voiced by Tyler, in a restaurant that has run out of Mountain Dew. The goat then proceeds to assault the female waitress who delivered the bad news. In the second spot, Felicia, once again voiced by Tyler, flees from a police officer after being pulled over for "DewUI," a play on words which also incorporates the company's popular "Do the Dew" slogan.

"For the third spot, Felicia the Goat (once again voiced by Tyler) appears in a police lineup in the middle of five black men, one of whom is played by Odd Future's Left Brain. The goat intimidates the battered waitress, blurting out a number of phrases including 'better not snitch on a player' and 'snitches get stiches' before she shrieks and flees from the police station."


The ads are still available via various YouTube users (here are examples of the first, second and third parts).

What do you think? Was it racist? Do you think PepsiCo should've pulled the ad as they've done?

EDIT TO ADD: The Stir did a blog about it and has the video in it: http://thestir.cafemom.com/in_the_news/155056/could_this_be_the_most

Posted by Anonymous on May. 2, 2013 at 8:17 AM
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Replies (1-3):
GOBryan
by on May. 2, 2013 at 8:22 AM

I haven't seen it. 

Anonymous
by Anonymous on May. 2, 2013 at 8:24 AM
I haven't seen it. Sounds like people read more into the commercial.
Anonymous
by Anonymous - Original Poster on May. 3, 2013 at 2:50 PM

bump for edit

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