Growing up my parents were always very standoffish and seldom ever hugged me, much less gave me a kiss. I saw other kids with their parents, however, being showered with affection at games, competitions, etc., and I was always jealous of that.
Since I've had my own kids, I've made sure they are always given hugs and kisses and told how much I love them and how proud I am of them every day. My parents still don't get it, though, and my kids are usually kept at arm's length whenever they visit.
Are you affectionate with your kids? Were/are your parents affectionate with you?