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Marketing U - Class #2: Creating Lasting Business Relationships

Posted by on Jun. 19, 2007 at 10:21 AM
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7 Steps To Creating Lasting Business Relationships

By Edie Pereira Hulbert


A wonderful business relationship will take you through the thick and thin times of your business and will provide you the support you will need at all times. Here are some tips on how you can create a business relationship that will last.

  1. Prepare!!!

    Research and gather all the information you might need for this relationship. In this case, overpreparation is not a bad idea.

  2. Be Motivated. Enthusiasm and excitement about the prospect can create great inroads for you.

  3. Get their attention. Determine ahead of time why they want to do business with you.

  4. Find the similarities...create communication. We like those who are like us. Therefore, discover the commonalities and open up that line of communication.

  5. Cultivate their interest. Do some thinking about how they can benefit from your product or service.

  6. Solve Their issue. Being a problem-solver will be one of the great careers of the 21st century. How will your service enhance their business?

  7. Cultivate a true desire for a win-win outcome. Determine the value that you are providing and ensure that both parties come out ahead.

    BONUS TIPS

    • Say "we" five times for each time you say "I." Remember, there is power in numbers.

    • Provide positive feedback as much as possible. Write those thank-you notes, give out appreciation certificates, or whatever other ideas you might have to convey your positive feelings.

    • Create a future. Many businesses operate on referral business alone. Develop a referral team with the business.

Hulbert of ERE Professional Coaching is a master certified coach, certified mentor coach, graduate of and senior trainer for Coach University, and board member for the International Coach Federation.

by on Jun. 19, 2007 at 10:21 AM
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Replies (1-4):
JHanc968
by Group Owner on Jul. 10, 2007 at 9:47 PM
My business relationships have turned into friendships, because of the way they were developed!!

Joyce
Deals & Steals
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HelenCarlene
by on Oct. 13, 2010 at 1:01 PM

thank you

HelenCarlene
by on Mar. 10, 2011 at 10:54 PM

Thank-you. Some good points to ponder. 

BizNurse
by on Mar. 19, 2011 at 7:13 AM

Absolutely HelenCarlene!     Joyce is the BEST!!!

Teaming up Rocks!!!!  How are YOU doing??  Tim and I are Loving this weathergroup hug

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