What age did your kids start asking for name brand clothes?
My DD is 8, will be 9 this summer. This weekend we were at Gander Mountain. There isn't one close to us, we were in a smaller city an hour away. Anyway as we were looking around she mentioned how she wanted some Columbia and North Face clothes. This is the first time she has asked for name brand things(other than Twinkle Toes a couple years ago at age 6) When I asked why, it was because other girls are wearing these brands.