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Easy-Bake loses its bulb

Posted by on Sep. 14, 2011 at 6:56 AM
  • 5 Replies


PAWTUCKET, R.I. (AP) — This is not the Easy-Bake Oven you remember.

The latest version of the famous toy oven first marketed in 1963 with a carrying handle and a fake stove top is now all curves and purple and snazzy graphics. And — perhaps most shocking of all — it comes with a new instruction: No light bulb necessary.

Chalk it up as an unintended consequence of the federal government's move to phase out the incandescent light bulb. The compact fluorescents that are becoming the new standard for household use are so energy efficient that they're useless in baking a brownie — or any of the other miniature treats the Easy-Bake has been cooking up for nearly 50 years.

Initially, news of the death of the 100-watt bulb prompted rumors that the Easy-Bake might be going the same way. Instead, the toy got its 11th redesign, at the heart of which is a new heating element much like that of a traditional oven.

The forced re-engineering also handed Hasbro an excuse to give the Easy-Bake — which in the 1960s and 1970s came in the era's popular kitchen decor colors — its most modern makeover yet.

"This gave us a reason to do it completely differently," said Michelle Paolino, a vice president of global brand strategy and marketing at Hasbro.

"We wanted it to look more like a real appliance, not a plastic toy," she said.

About the size of a big bread box, the Easy-Bake Ultimate Oven is clearly designed to fit on any kitchen counter, assuming a parent is willing to shell out $49.99, a steep hike from the last model's price tag of $29.99.

He says the new heating element allows for more consistent heat — no hotspots near the bulb — and an overall better bake. There's also no need for parents to open the insides to screw in a bulb.

Perhaps not surprisingly, the redesign has also brought an up-sizing of portions. Cacciola says the heating chamber is about 50 percent larger, and the new rectangular cooking pan, a departure from the traditional round one, can hold more and bigger snacks.

by on Sep. 14, 2011 at 6:56 AM
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by on Sep. 14, 2011 at 7:04 AM
Hmm i wish they would of done this like before my dd last bday..she got one for her bday and i could not figure out why the hell it would not work lol..took it back and got another one and all.i dont know how but i did not see that a light bulb was needed untill my neice told me...i felt so dumb.
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by Gold Member on Sep. 14, 2011 at 8:09 AM

my daughter has the old one we will stick with that

by Stephanie on Sep. 14, 2011 at 9:39 AM

 Ridiculous. Why not just go ahead and buy the kid a small microwave? I'm sure it's probably safer, and the price is about the same.

by on Sep. 14, 2011 at 10:58 AM

I loved mine when I was little but I only used the packets that it came with, lol

I don't really like this new design, it takes away from it, IMO



by Ruby Member on Sep. 14, 2011 at 6:57 PM

We have an old one . . . just got it last year.  Guess we need to hoard light bulbs while they're still available.

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