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Tween Titans Tween Titans

50 shades for tween and teens

Posted by on Feb. 22, 2013 at 7:09 AM
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Tampa, Florida - The erotic novel Fifty Shades of Grey was nicknamed "mommy porn" when it was on the New York Times best sellers list.

It goes without saying that some businesses would try to capitalize on the book's popularity, but some parents say what a a popular retailer is taking it too far.

"Icing", a jewelry and accessory retailer owned by another popular, teen accessory store, Claire's, is selling merchandise marketed from the novel.

They include handcuff bracelets, Smartphone covers and other costume jewelry- some of which feature phrases used in the book.

But some parents believe the product is targeted toward kids because the store is popular with girls as young as pre-teens.

"That store is for kids, too. I go with my daughter. She likes the hats, the accessories and everything," said Ydalis Guedez, a Bay Area parent.

Icing's Facebook page has no shortage of people who love the idea, but plenty who hate it too.

One woman who wrote: "Why would you promote this to young teens who shop at your store? You have just lost a customer."

The company hasn't responded to 10 News' request for comment, but did post this comment on Facebook that reads:

"Thanks for sending us your thoughts. We love our customers and always want to hear what is on your mind. Our Icing stores are targeted to appeal to young women ages 10 and up. We choose our fabulous jewelry and accessories carefully and hope we can inspire her, cause her to smile and help her say something about herself. We do hope to see you in our stores soon."

The store also has pictures of a model who appears to be a teen sporting other types of merchandise, and offers free ear piercings - things popular with adolescents.

10 News producer Amy Marinec went into the Icing store at Citrus Park Mall on Thursday and was told that teenagers are purchasing the Fifty Shades of Grey merchandise.

"She said we are actually getting teenagers in here. They like the handcuffs on the bracelets."

The group One Million Moms is organizing against Icing, and is calling for the story to stop carrying the Fifty Shades of Grey Merchandise.

 

I personally dont have an issue with some of the jewelry when I watched the article. But also I didnt think the book was that erotic. What about you moms?

by on Feb. 22, 2013 at 7:09 AM
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Replies (1-10):
Barabell
by Barbara on Feb. 22, 2013 at 9:54 AM

I haven't read the novels yet (have them on my Nook), and so I can't speak fully to it.

BUT from the little I know about the book from media and CM, it's not something I would want my 13 year old son to be reading.

wakymom
by Silver Member on Feb. 22, 2013 at 10:35 AM

 I haven't read them yet, either- dh gave them to me for Christmas. But I have read a couple of excerpts online, and based on that, I don't think it's appropriate to be marketing that stuff to teens. And forget tweens!

 

 

 

 

 

M4LG5
by Valeri on Feb. 22, 2013 at 11:39 AM


Quoting Barabell:

I haven't read the novels yet (have them on my Nook) and probably won't read them, and so I can't speak fully to it.

BUT from the little I know about the book from media and CM, it's not something I would want my 13 year old son to be reading.


momto3infl
by Bronze Member on Feb. 22, 2013 at 5:22 PM

 They are not talking about reading they are talking about Jewlery.

M4LG5
by Valeri on Feb. 22, 2013 at 5:58 PM


Quoting momto3infl:

 They are not talking about reading they are talking about Jewlery.

They would have to know where the jewelry came from and would probably want to read it so, therefore, nope....I don't think it should be promoted at all. 

EveyTri
by on Feb. 22, 2013 at 6:09 PM

They can sell anything they like. If the teen or tween is even interested in buying it, they've probably already read it, and that's not the store's problem. If they haven't, I doubt they're going to go off and read a book (which their parents would probably have to buy them) just because a store sells a piece of jewelry.

momto3infl
by Bronze Member on Feb. 22, 2013 at 7:19 PM

 I truly doubt the teens would want to read the books.  My kids would probably like jewelry, but I wouldnt let them read the book nor would I doubt they would want to be interested in reading it from the jewelry.

Quoting M4LG5:


Quoting momto3infl:

 They are not talking about reading they are talking about Jewlery.

They would have to know where the jewelry came from and would probably want to read it so, therefore, nope....I don't think it should be promoted at all. 

 

Barabell
by Barbara on Feb. 22, 2013 at 9:52 PM

Here's a video that includes some of the merchandise. 

I still wouldn't want my tween or teen wearing it. It's not appropriate for that age range, and I agree with the psychologist they talk to in the video.

catngabsmom
by Erica on Feb. 23, 2013 at 11:23 AM

no, i don't want my girls wearing the merchandise, they do know it is a book for adults and that there is stuff they shoudn't know about it in the book. but since my tweens can't drive or go to the mall without me, that means i have final approval on the things they choose or purchase. to be honest, if i went in the store and seen that stuff, i would assume it was aimed at the parents who are in there with their teen/tween girls or towards their older customers.

M4LG5
by Valeri on Feb. 23, 2013 at 11:54 AM
If its a popular book and they see how women are all giggly over it.....I think they would want to see what its about. That is what happened to Hunger Games in my opinion. Many kids would probably not pick out the book on their own until it became popular with adults.

Quoting momto3infl:

 I truly doubt the teens would want to read the books.  My kids would probably like jewelry, but I wouldnt let them read the book nor would I doubt they would want to be interested in reading it from the jewelry.


Quoting M4LG5:




Quoting momto3infl:


 They are not talking about reading they are talking about Jewlery.


They would have to know where the jewelry came from and would probably want to read it so, therefore, nope....I don't think it should be promoted at all. 


 

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