And no, apparently it wasn't just to fit neatly with her last name.
There's a meaning behind the moniker.
Why did Kim Kardashian and Kanye West name their newborn daughter North, you might just be wondering?
Don't worry, we are too.
So far, they're not saying anything, or releasing any details or photos — shocking, for the media-loving Kardashian family, which has been otherwise relentlessly hyping their E! show Keeping Up with the Kardashians and Kris Jenner's new talk show.
But information is leaking out via E! about the baby. Apparently, the parents are informing everyone that that, "North means highest power."
According to E!'s unnamed source, West and Kardashian "look at her as being their highest point together," says a source. "Nothing is more special than North. Kim keeps saying, 'She is our North Star.' "
In other news, Kardashian is home with her daughter. "The baby's doing great and happy and healthy, and it's a really joyful time," Kris Jenner told the Todayshow. But the media-savvy grandma wasn't sharing any baby photos. "I'd have to kill you if I showed you my cell phone," she quipped.
We smell a very lucrative photo deal in the works.
Speaking of, TMZ.com is reporting that Kardashian tested friends by sending out fake baby photos, to see if anyone would attempt to sell one.
All this is starting to be a bit too cloak and dagger. Compare the dramatic build-up to Channing Tatum and his wife, who simply posted a photo of daughter Everly online on Father's Day.
For those eager to learn more about Kardashian's pregnancy, watch it play out on this season of Keeping Up. The pregnant Kardashian cries a lot, calls West a lot, and worries about still being married to Kris Humphiries when her baby is born (thankfully, that was settled before the birth).