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Adultery website encourages cheating on your fat wife

Posted by on Nov. 9, 2011 at 5:24 AM
  • 17 Replies


Expecting shame from Ashley Madison is like inviting the Devil to your dinner party and waiting for him to apologize after he urinates on the apéritifs.

So it's with disgust, but not surprise, that we find the adultery website's Tuesday update (pictured above) of its original post-Halloween body-shaming campaign. It arrived as a full-page ad in the New York Metro — the free magazine that often serves as a sanitary barrier between Gotham's commuters and what we're expected to sit on.

"Did your wife SCARE you last night?" read the original ad which also featured the same image of someone who's known in the modeling industry as a BBW — big, beautiful woman — scantily clad in a come-hither pose.

"The message: your wife, though she's clearly gone to some effort to look sexy and seduce you, is too fat. Solution: adultery," decrypted feminist blog Jezebel in its first post about the offensive ad.

The overweight model Ashley Madison used to represent any husband's excuse to cheat isn't happy about the use of her image either, and says so in a follow-up post for Jezebel. "I am mortified that my image and likeness would be used as advertisement for two things I am so vehemently against: namely cheating and, to an even greater extent, body shaming," writes "Jacqueline," the owner and model of the BBW porn website Juicy Jackie.

The market for the many very adults-only websites such as Juicy Jackie — "tailored to the tastes of those that love big women, their curves, rolls and all the plush softness that comes with being fat" — pretty much disproves Ashley Madison's assumption that women such as Jacqueline are unacceptable.

As for Ashley Madison, Jacqueline told Jezebel readers, "I find the very idea that there exists a business based solely around the facilitation of infidelity appalling. The fact that they are now suggesting that a person's partner not fitting their ideal body size/shape, entitles that person to 'shop around' is disgusting."

Notably, this new Ashley Madison campaign differs greatly from Ashley Madison CEO Noel Biderman's early pitch for his "marriage saver" business, whose existence he justified to Bloomberg Business by saying:

If I woke up and found my partner wasn't interested in being with me sexually and I tried to do everything I could but sex was now off her radar...Well, sex is important in my marriage — it is — but it's not No. 1 and it's not No. 2. So I would stray before I would just leave, because maybe that would give me enough of what I need to stay within my marriage to do all the other things that are critical to me.

Meanwhile, Biderman responded to Jezebel's spot-on criticism much like anyone best described as an antiquated feminine hygiene product — by blaming and shaming his accusers:

The best thing that could've happened to this woman is that we used her in our ad. Despite what she may want you to think, she is reaping the press for her own pornography website. She took these pictures and signed the release knowing that they were not just for 'personal use.' However, if she can get great publicity from this, all the power to her.

Potential adulterers take note: You don't need to hate your wife, hate women, encourage fat shaming or even cheat on your spouse to mess around outside of marriage. What's more, OKCupid — which doesn't actively encourage any of the above behavior — has many polyamorous friendly members. And unlike Ashley Madison, OKCupid doesn't make you pay.

by on Nov. 9, 2011 at 5:24 AM
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Replies (1-10):
by on Nov. 9, 2011 at 5:44 AM

Like most other businesses, they will do anything to make a buck.

by on Nov. 9, 2011 at 5:45 AM

Give them time....they will start acting wives with handicaps too I am sure.

by on Nov. 9, 2011 at 6:50 AM
2 moms liked this

these are places (sites) WBC should be protesting  lol

by on Nov. 9, 2011 at 7:07 AM

This is a site whose sole purpose is to sell cheaters someone to cheat with, and we're surprised they'd make disparaging comments about women?   Fat or thin, there's always some ass trying to pit women against one another.

I remember watching Dr. Phil back when I was breastfeeding and stuck to the couch (that's my excuse and I'm sticking to it), and he showed that men don't usually cheat with a woman who is more attractive than their wife even by the husbands standards.  It's not usually about looks.

by on Nov. 9, 2011 at 7:53 AM

If my man or any man would take advantage of this site they wouldn't be worth the air I breathe.  If a man is going to cheat they will do it any way they can.  Sites like these are just a poor attempt to create a world in which your physical appearance is more important than your inner spirit.  Any man or woman willing to cheat because of physical appearance is not truly in love with their partner.

If you don't mind your partner sleeping around that is your prerogative.  There are many ridiculous businesses on the internet that show a very airbrushed image of what a woman should look like.  Beauty comes in all shapes and sizes.  It doesn't matter what site shows who or what.....if your partner truly loves you, it won't matter.

by Christy on Nov. 9, 2011 at 8:13 AM

They took it too far....really cheating is reported by many men as having nothing to do with looks either of their wife or of the women who they cheat with.

by Bronze Member on Nov. 9, 2011 at 8:18 AM


What civilized respectable people we are in this world to come up with somthing so sick, and SAD.

proprolife.gif picture by piink-lem0nade
by Platinum Member on Nov. 9, 2011 at 8:32 AM

  Elizabeth Hurley is very pretty yet Hugh Grant cheated on her with a prostitute named Divine Brown. Go figure. It wasn't about looks.

Quoting stormcris:

They took it too far....really cheating is reported by many men as having nothing to do with looks either of their wife or of the women who they cheat with.

by Gold Member on Nov. 9, 2011 at 8:38 AM

 There are no words......

by on Nov. 9, 2011 at 10:47 AM


Ashley Madison might be doing big girls a favor by suggesting their spouses cheat. Seriously! Men who cheat are going to cheat, they don't decide to cheat because of an advertisement like this.

If they wanted reality, they would have dressed the fat lady in a long flannel night gown holding a donut.

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