Join the Meeting Place for Moms!
Talk to other moms, share advice, and have fun!

(minimum 6 characters)

Current Events & Hot Topics Current Events & Hot Topics

Britain's Advertising Standards Authority is accusing American Apparel of "sexualizing" models under the age of 16.

Posted by on Dec. 5, 2012 at 10:56 PM
  • 16 Replies

American Apparel Ads 'Sexualize' Child Models, Rules Britain's ASA

Shocking no one, American Apparel is getting another slap on the wrist for the titillating ads it runs on its website. But this time, the charge is more serious: Britain's Advertising Standards Authority is accusing the retailer of "sexualizing" models under the age of 16. Oof.

The Guardian reports more on the consumer complaints:

The ASA received two complaints about the online images of young women modelling T-shirts – in which it was possible to see the breasts of the girls through the shirts – that they were offensive, irresponsible and overtly sexual and should not be displayed on a website children could access.

One consumer complained about an experience familiar to most of us who've perused American Apparel's website: you're idly browsing for socks when you're suddenly confronted with a topless female model wearing a mesh shirt. If your child is near your computer, you might not be so thrilled to suddenly have NSFW images on your screen. In this case, the woman and her 12-year-old daughter saw the pictures while shopping online for tights.

The ASA deemed the ads were variously "sexually suggestive, gratuitous and flirtatious," writing that "because her breasts were visible through her shirt, we considered the images could be seen to sexualise a model who appeared to be a child." It banned three of the 23 ads used to promote tights.

It's unclear whether the ads were posted only on American Apparel's UK version of its website.

Of course, American Apparel's ads have gotten more than one slap on the wrist before. In October, the ASA cracked down on the company's topless and bottomless adverts. In 2009, they banned an AA ad that was also deemed to sexualize children.

The California-based retailer is also currently facing a lawsuit against CEO Dov Charney, wherein a former employee accuses Charney of throwing dirt in his face and using anti-gay slurs.

by on Dec. 5, 2012 at 10:56 PM
Add your quick reply below:
You must be a member to reply to this post.
Replies (1-10):
annabl1970
by Platinum Member on Dec. 5, 2012 at 10:58 PM

Complaints: The new images of models who appear to be under the age of 16 were complained about by two people and have since been banned by the ASA (nb: pictures have been modified by MailOnline)

annabl1970
by Platinum Member on Dec. 5, 2012 at 11:03 PM

Under 16 years old is still a kid. Why make them grow up so fast? Why kids can not be just kids? There should be a way to make a decent ads, not the crap like this:

http://www.dailymail.co.uk/femail/article-2243318/Gratuitous-American-Apparel-adverts-BANNED-ASA.html

 

 

annabl1970
by Platinum Member on Dec. 5, 2012 at 11:04 PM

Or use older Models for God Sake!

lga1965
by on Dec. 5, 2012 at 11:04 PM

 well  ....YEAH! Little girls are being sold clothes that make them look like little hookers!   Its icky.

AlekD
by Gold Member on Dec. 5, 2012 at 11:05 PM
Where are these girls' parents?
Posted on the NEW CafeMom Mobile
annabl1970
by Platinum Member on Dec. 5, 2012 at 11:08 PM

 

'Gratuitous' American Apparel adverts BANNED once again for sexualising models who look younger than 16 years old

  • Clothing brand came under fire for same offence in April this year and 2009
  • Two separate complaints deemed 23 images 'unnecessarily sexual'

By Martha De Lacey

PUBLISHED:06:17 EST, 5 December 2012| UPDATED:09:48 EST, 5 December 2012

 

American Apparel has again fallen foul of the advertising watchdog with campaigns featuring 'gratuitous' images and the sexualisation of models who appeared to be under 16 years old.

But the clothing brand, which ran into similar issues with campaigns in 2009 and earlier this year, responded to two separate complaints by saying 'it was standard practice to market hosiery, intimates or lingerie in the way done on their website'.

In the first complaint, a woman who had wanted to look at the brand's website with her 12-year-old daughter said she found 23 images advertising stockings and hosiery that were 'unnecessarily sexual' and inappropriate to be seen by children.

A second complaint objected to images of what appeared to be a young girl with her breasts visible through a shirt and others featuring 'overtly sexual' poses.

American Apparel said the ads which attracted the second complaint were 'completely decent and were a fair representation of their product line'.

The firm argued that other retailers sell such products in a similar fashion - and they too can be viewed by children.

But the Advertising Standards Authority (ASA) said the model 'looked under the age of 16'.

It added: 'We considered both poses were sexually provocative and concluded that the images were irresponsible and likely to cause widespread offence, because they were displayed on a website which could be viewed by, and was likely to have appeal to, children under 16 years of age.'



Read more: http://www.dailymail.co.uk/femail/article-2243318/Gratuitous-American-Apparel-adverts-BANNED-ASA.html#ixzz2EF1oDuyk
Follow us: @MailOnline on Twitter | DailyMail on Facebook



 

annabl1970
by Platinum Member on Dec. 5, 2012 at 11:09 PM

Probably busy getting their share of daughter's profits!

Quoting AlekD:

Where are these girls' parents?


lga1965
by on Dec. 5, 2012 at 11:10 PM

 What about these? I think this is disgusting. Way too sexy for a teen.

Add your quick reply below:
You must be a member to reply to this post.
Join the Meeting Place for Moms!
Talk to other moms, share advice, and have fun!

(minimum 6 characters)

close Join now to connect to
other members!
Connect with Facebook or Sign Up Using Email

Already Joined? LOG IN