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Current Events & Hot Topics Current Events & Hot Topics

How not to do PR

Posted by on Dec. 9, 2012 at 6:27 AM
  • 20 Replies
1 mom liked this

Here's a letter, claimed to have been written and composed personally by Lauren Silich, owner and operator of the Chicago branch of Chick-fil-A:

Since our opening last year, Chick-fil-A Loyola Water Tower has been dedicated to serving all of our guests with honor, dignity and respect.

In response to the recent controversy regarding an additional location in Logan Square and comments by Mayor Rahm Emanuel, I would like to invite Mayor Emanuel into my restaurant to meet me, my husband Steve, and my management staff.

We are a family of deep Chicago roots—my husband and I both came from city worker families (teachers, police, laborers) and Steve is a city worker.

We are not a corporation—we are real people and taxpayers as each Chick-fil-A franchise is independently owned and operated. We are Chicagoans who are dedicated to serving our community. We hold fundraisers for hospitals, school, fallen police and we donate to a wide variety of causes, including everything from churches to gay and lesbian organizations.

We alone created 97 jobs this past year and our passion is building leaders for future generations, regardless of sexual orientation or beliefs.

In addition to my personal invitation to Mayor Emanuel, we would like to extend the invitation to any Chicagoan to visit and experience our Restaurant. We will continue to serve our guests in the only way we know how—with great food, exceptional service and a lot of fun.


Here's a letter, claimed to have been written and composed personally by John and Cristina Crays, owners and operators of the Decatur branch of Chick-fil-A:

Since opening in March of 2005, Chick-fil-A Downtown Decatur has been dedicated to serving our guests with honor, dignity and respect. We work our hearts out to make sure every guest receives amazing food and service regardless of belief, race, creed, sexual orientation or gender. Nothing about our agenda has changed.

My wife and I are the owner/Operators of this restaurant, and our commitment to the city goes back many years. My wife has been in the Decatur area since 1990 when she began college at Agnes Scott and then worked for the College for several years after graduating. When we learned of the Chick-fil-A opening in this city we jumped at the chance to open up our business here. We are not a corporation – we are real people and taxpayers as each Chick-fil-A franchise is independently owned and operated.

We are a family and a business dedicated to serving our community. We have consistently been generous donating food, money and coupons to the local Decatur community including DCM, CSD, the DBA, Bulldog Boosters, Decatur City Hall and Economic Development, and local churches. The list goes on and on… This weekend we are feeding the artists and volunteers during the Poverty is for Real benefit at Eddie’s Attic and next month we are donating food for a Volleyball Tournament at Decatur High School (DHS) and feeding the Decatur Book Festival volunteers.

We employ more than 70 people — many of which are DHS students. We have provided more than 20 college scholarships to team members in our restaurant alone with many of those awarded to DHS students. Our passion is building leaders for future generations, regardless of sexual orientation or beliefs.

We know that some of our guests are upset by comments made by Dan Cathy, president of Chick-fil-A Inc. He has made it clear to me those were his personal views, and that his intent was not to speak on behalf of every Chick-fil-A owner. We hope those who are upset will look at their relationship with our restaurant and allow us to continue to serve them. If you have questions or concerns, please come into the restaurant and speak with me personally.

Until then, we will continue to serve our guests in the only way we know how – with great food, exceptional service and a lot of fun.


Coincidence?

by on Dec. 9, 2012 at 6:27 AM
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Replies (1-10):
shannonnigans
by Platinum Member on Dec. 9, 2012 at 1:36 PM
2 moms liked this
Can somebody say template? LOL, what a joke.
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Mesh2
by Member on Dec. 9, 2012 at 1:38 PM

Even if they were prompted to write it an given an outline, I do not really think it is bad PR or it makes them look bad as long as the content is true.

LoveMyBoyK
by Ruby Member on Dec. 9, 2012 at 1:43 PM
So what? This is as petty as those bitching about the White House Christmas card.
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Clairwil
by Ruby Member on Dec. 9, 2012 at 1:45 PM
Quoting Mesh2:

Even if they were prompted to write it an given an outline, I do not really think it is bad PR or it makes them look bad as long as the content is true.

Getting them to claim it as their own spontaneous words is the ham-handed bit.

What next?  Creating fake facebook profiles?

Clairwil
by Ruby Member on Dec. 9, 2012 at 1:49 PM
Quoting LoveMyBoyK:

So what? This is as petty as those bitching about the White House Christmas card.

I have an interest in how social online media has changed the playing field.   It is now far far harder for a politician or corporation to say contradictory things in two different places and get away with it.

LoveMyBoyK
by Ruby Member on Dec. 9, 2012 at 2:05 PM
I just do not give two shits if people choose to use an offered template for things like this. People writing to Congress about particular issues use them all the Time. Again, so what. Many people are just not good writers and even more just have no time. It is a petty criticism, IMO.
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Clairwil
by Ruby Member on Dec. 9, 2012 at 4:01 PM
Quoting LoveMyBoyK:

I just do not give two shits if people choose to use an offered template for things like this. People writing to Congress about particular issues use them all the Time.

In this case, though, they were sending these letters to their local newspapers.

LoveMyBoyK
by Ruby Member on Dec. 9, 2012 at 4:08 PM
And that clearly is something that Registers with you as an important thing to criticize. I simply do not agree and find it petty.


Quoting Clairwil:


Quoting LoveMyBoyK:

I just do not give two shits if people choose to use an offered template for things like this. People writing to Congress about particular issues use them all the Time.

In this case, though, they were sending these letters to their local newspapers.


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Veni.Vidi.Vici.
by on Dec. 9, 2012 at 4:15 PM
Wow
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UpSheRises
by Platinum Member on Dec. 9, 2012 at 4:17 PM

Guess that franchise fee includes form letters too!

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