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Hasbro to begin making gender neutral Easy Bake Oven after online petition gets over 44,000 signatures

Posted by on Dec. 18, 2012 at 7:31 AM
  • 9 Replies

 

Petition Results In Hasbro Introducing Gender-Neutral Easy-Bake Oven

The purple Easy-Bake Oven that inspired the petition.

The purple Easy-Bake Oven that inspired the petition.

We know you’ve all been following the saga of one teen’s attempt to convince Hasbro to make a less-purple version of its famous Easy Bake Oven that her brother wouldn’t be embarrassed to use. It looks like her meeting with the toy company went well, as we’ll soon see a new version of the toy oven on the market.

The folks from Change.org, where the 13-year-old’s petition to Hasbro garnered more than 44,000 signatures and the attention of worldwide media, the teen met with Hasbro today at the company’s secret lair in Rhode Island (okay, it’s not a secret, but we like to imagine that it’s something out of Charlie and the Chocolate Factory) where Hasbro showed off a black-and-silver prototype.

In her petition, the teen had told Hasbro that though the Easy-Bake had long been a favorite toy of hers, it “promotes gender roles in society. Your packaging for the product and it’s promotional materials advertise baking and cooking as a solely girls hobby. Also, it’s ‘girls’ coloration of purple and pink make it seem as though cooking is ‘girly’, which it is not by any means.”

The new, “boy-friendly” (though we’re sure there are plenty of young females who will also opt for the black-and-silver oven) Easy-Bake is expected to go on sale some time in February.

“I’m very excited that Hasbro is introducing an Easy Bake Oven that will appeal to both boys and girls,” said the young woman who petitioned the U.S. Toy-Industrial Complex. “The Hasbro executives told me that my petition was inspiring.”

by on Dec. 18, 2012 at 7:31 AM
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Replies (1-9):
ILive4This
by Robin on Dec. 18, 2012 at 7:44 AM

Idk, seems like a waste of time.  Who cares what color it is?  My youngest son had one a few years ago, but his was blue.  We would have gotten it for him, regardless.  He loved that thing, and I don't think he would have even noticed if it were purple.  I think it's the adults that have a problem with it.

canadianmom1974
by Platinum Member on Dec. 18, 2012 at 7:46 AM
I bought my oldest son a 'Queasy Bake' oven probably 10 years ago. It was green and very 'gross' and not girly.

I'm not saying going more gender neutral isn't a good thing, but there certainly was another option besides the pinky, purple-y one.
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gotnothinonme
by Silver Member on Dec. 18, 2012 at 7:47 AM

If my son wanted to bake, I'd get him the oven, regardless of color- I don't strictly adhere to gender specifics with toys- my girls like disgusting stuff, and my boy loves a good tea party, lol....

Sparkyfire
by Member on Dec. 18, 2012 at 7:47 AM
Doesn't hasbro make ovens geared towards boys already? You make gummy bugs and cakes and things in a "mad science lab" or at least they used to.
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EireLass
by Ruby Member on Dec. 18, 2012 at 10:37 AM

How is an oven sexist? WTF

lga1965
by on Dec. 18, 2012 at 10:50 AM

 LOL> They say men are the best and most famous Chefs! So, why not?

TruthSeeker.
by Milami on Dec. 18, 2012 at 10:55 AM

 I just let my kids help me in our kitchen. I wouldn't waste money on that tiny oven.

rotPferd
by Silver Member on Dec. 18, 2012 at 10:55 AM

 I have "bulk" toys in my store and a boy and girl is pictured on the kitchen set, but only boys on the tool bench and BBQ grill. I want equality dangit!!!

tiffyhamm
by Gold Member on Dec. 18, 2012 at 10:57 AM

i'm actually kind of happy they are making ovens geared towards young boys.  too often i've heard from little guys in my family that they want a real oven to make food "like the girls have."  they feel like they can't play with it because it's girly.  their parents bought it for them anyways, but it sucks they have to feel that way.  i'm getting my little one the purple one for christmas because that is what he wants, he doesn't care at all that it's purple, i don't either, but it would be nice to have the option. 

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