Is this clever or shady?

[Veni.Vidi.Vici.]

I have an acquaintance that recently opened a second hand/antique type store. We're not friends, but I know her. I've been to her store because it's a local business and I like to support small businesses within the community.

So! I've also bumped into this woman at a couple of estate auctions, yard sales as well as Goodwill. She's been selling jewelry and some other items she's purchased from Goodwill in her store at a steep mark up.

Is that shady?

There has been some bickering on FB about it. My thoughts are that she is bringing items to people who might not have an opportunity to look for them elsewhere. Does it matter where she buys the merchandise that she sells in her store?

[talia-mom]

Not at all.

[olliesmommy2]

The burden lies on the consumer to be informed. She is just doing business, if people will pay it, why wouldn't she keep charging it?

[4music]

 Not shady at all. Not exactly clever either i suppose, merely business. I suspect those who are complaining simply don't understand business (e.g., overhead and profit margins).

[frogbender]

You mean it would be unethical if I bought this dog and sold it as a unicorn? Damn.

Quoting TruthSeeker.:

Are they actually antiques? Is she saying something is antique that isnt?

[AllofFive19]

Not shady. The ones complaining, I wonder what they would do if they found a multi-million dollar item at Goodwill marked for under $20 (it has happened), would they sell the item and keep the millions, or is that too "shady".

[HIJKLM]

I agree

Quoting furbabymum:

 I thought all antique shops did that. We always knew which shops around here were at garage sales. Honestly, they acquired the merchandise and are free to price it how they want. As customers we aren't required to buy it.

[GoddessNDaRuff]

Well I can't be mad at her.

[radioheid]

 Nope, not shady at all---that's good business.

[OneToughMami]

She is not doing anything that your local pawn shop does not already do. I went to one recently looking to see if they had an lenses (I still use an SLR camera and the parts are becomming harder and harder to find since everyone is digital), I saw someone selling a 70/300 lens, it was something that I wanted for a while...I overheard them give him $20 for it and I was like eh it'll be about $30-40 next week. WRONG! They marked it up to $80! I paid 80 for my camera body and the lens I have.

[cammibear]

Not shady. I do the same thing. Only I sell on eBay and Etsy. I work in an antique shop and people buy things in there that they could get on eBay for 1/4 of the price. Some people do not care to bargain hunt. That's good for those in the antique business.