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Current Events & Hot Topics Current Events & Hot Topics

Florida’s new business logo sexist, critics say

Posted by on Feb. 6, 2013 at 3:17 PM
  • 7 Replies

Late last week, Enterprise Florida, an organization promoting Florida's job growth, held a press conference to unveil its slogan: "FLORIDA: The Perfect Climate For Business." Florida Gov. Rick Scott posed for pictures with board members from the publicly funded group, holding a sign with the logo of the state's "first-ever business brand."

Now that logo, which features a necktie in place of the "I" in "FLORIDA," has come under fire by critics who say it's sexist.

“Your tie logo is offensive," one commenter wrote on Enterprise Florida's Facebook page. "What, business is men only?”

“Not very female friendly at all," another wrote. "With so many new women business owners impacting our economy ... you should consider ditching the tie."

Florida is home to more than 587,000 female-owned businesses, ranking it No. 4 in the country, according to a 2012 study. (California, with more than 1 million, ranked first.)

"This logo sends the wrong message," another wrote. "It seems to scream 'we don't hire women.' Maybe that was not the intention, but that is the message."

“I thought immediately that it set us back, all the work that we’ve done," Pamela Rogan, the president of the Central Florida chapter of the National Association of Women Business Owners, said in a statement. "It’s not that they have to make it pink or ‘girlie,’ but maybe put a briefcase or something like an iPhone or a smartphone in there to represent business.”

Some, though, did not see what all the fuss is about.

"Good grief," Christy Everson Pepper wrote on Facebook. "It's embarrassing to be a a woman sometimes! You really think a tie is sexist? wow. I thought nothing of it. Come on, ladies, show men that we are NOT a bunch of cry babies!"

Despite the backlash, it does not appear Enterprise Florida is considering changing the logo.

“If you see tie, you think business,” Melissa Medley, chief marketing officer for Enterprise Florida, told ABC News. “There’s nothing sinister here. There’s no secret formula [for] how it was approached.”

She added: "I recognize some people might look at that and connect to a man’s article of clothing. Most people do so because they haven’t seen the rest of the campaign."

by on Feb. 6, 2013 at 3:17 PM
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Replies (1-7):
Veni.Vidi.Vici.
by on Feb. 6, 2013 at 3:20 PM
1 mom liked this

Perhaps a tampon would be better?

pamelax3
by Gold Member on Feb. 6, 2013 at 3:22 PM

LOL!! Who knows..  


Quoting Veni.Vidi.Vici.:

Perhaps a tampon would be better?


 

LauraKW
by "Dude!" on Feb. 6, 2013 at 3:23 PM
1 mom liked this
I don't have my glasses on so I thought the slogan said "The Perfect Crime for Business". My first thought was What the holy f**k? I'll go back and read the rest now :).
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Mrs.Kubalabuku
by on Feb. 6, 2013 at 3:27 PM
2 moms liked this

These women are being sexist.  I have seen some amazing neckties on FEMALE bosses!  There is no reason a woman can't rock a tie.  "Shirt and tie" is a common term.  lol


pamelax3
by Gold Member on Feb. 6, 2013 at 3:28 PM

I agree.  


Quoting Mrs.Kubalabuku:

These women are being sexist.  I have seen some amazing neckties on FEMALE bosses!  There is no reason a woman can't rock a tie.  "Shirt and tie" is a common term.  lol

 


 

ethans_momma06
by on Feb. 6, 2013 at 3:28 PM

*face palm*

Looks like we'll use anything to claim NO FAIR!!!

What we really need to do is to stop the finger pointing, the accusations, and actually get back to work.

pamelax3
by Gold Member on Feb. 6, 2013 at 3:31 PM

clapping 


Quoting ethans_momma06:

*face palm*

Looks like we'll use anything to claim NO FAIR!!!

What we really need to do is to stop the finger pointing, the accusations, and actually get back to work.


 

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