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Do you think this advertisement is sexist?

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Florida Logo Is Definitely Sexist but That's Not the Worst Part

Posted by Julie Ryan Evans on February 6, 2013 

Florida LogoPeople are up in arms about a new logo unveiled by the state Florida. It's designed to promote economic development, but many think it promotes sexism instead.

And honestly, it does. Designed by Enterprise Florida, it reads: "Florida: the Perfect Climate for Business." Which is fine, but instead an "i" they used a tie. You know the kind MEN wear with their suits.

I tend to be pretty slow to jump on the political correctness outrage bandwagon unless something is pretty blatant. In many cases I think people are overreacting and read too much into things. But a tie? How many women do you know that wear a tie? Can you imagine them ever inserting a tube of lipstick or a high-heeled shoe for the "i" instead in something like this? 

According to Fox2, a spokesman for Enterprise Florida said the logo was reviewed by two boards, one of which included 25 women who serve as chief marketing officers. I'm shocked none  objected.  Now, I don't think it was designed intentionally because they don't want women in business, but I think it was a huge error in judgment. Because the last thing you want to do with an ad to get people to feel good about bringing to your state is to piss them off.

I asked my husband if he thinks it's sexist, and he said not at all. When I told him that I thought it was and why, he said, "You're completely overreacting." Maybe so, but I still think they could have come up with something more gender neutral.

Worse than any sexism, however,  it's just a bad logo. I know very few men who even wear ties these days so it makes it seem outdated, and the whole thing is just dull.  It's not all that attractive, and it really wouldn't make me look twice. For the reported $380,000 that thing cost, ($380,00!!!) you would think they'd get something better than that. Sounds like bad business all together.

Do you think this advertisement is sexist?

by on Feb. 7, 2013 at 1:44 PM
Replies (11-20):
Mommy_of_Riley
by Jes on Feb. 7, 2013 at 2:48 PM
2 moms liked this
Women wear ties.

It's not like they made the "i" into a penis...
Posted on CafeMom Mobile
krysstizzle
by DeepThought on Feb. 7, 2013 at 2:50 PM

Me, too. 

Quoting Momniscient:

I dunno.

I will agree that it is dull and boring and stupid.


krysstizzle
by DeepThought on Feb. 7, 2013 at 2:51 PM
1 mom liked this

Now THAT would be an exciting logo.

Quoting Mommy_of_Riley:

Women wear ties.

It's not like they made the "i" into a penis...


mehamil1
by Platinum Member on Feb. 7, 2013 at 3:00 PM
1 mom liked this

It's a tie. I don't care how much you ladies say women wear ties. Women do not come to mind when one looks at a tie. We think of men when we look at ties. Men + ties = business men. Women are in business aren't they? Yes. They are. But it's still assumed that business is done by men. Old habits die hard. 

This is sexism. And it's blatant sexism. It comes best through symbols like this. 

FromAtoZ
by AllieCat on Feb. 7, 2013 at 3:06 PM

No, I don't find it offensive or sexist.

It is not creative, however.

momtoscott
by Platinum Member on Feb. 7, 2013 at 3:27 PM

 Outdated, but not sexist to my eyes.  The logo's colors don't play well together, it's a little painful to look at. 

momtoscott
by Platinum Member on Feb. 7, 2013 at 3:29 PM

 Now that would have been an interesting creative choice.

Quoting Mommy_of_Riley:

Women wear ties.

It's not like they made the "i" into a penis...

 

AleaKat
by on Feb. 7, 2013 at 3:30 PM
That's like when the feminist groups tried to go after Dr. Pepper

DR.s can be women too genius !
Posted on CafeMom Mobile
krise
by Member on Feb. 7, 2013 at 3:31 PM

NAH

ChristieV
by on Feb. 7, 2013 at 3:59 PM

Yes.

 

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