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Do you think this advertisement is sexist?

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Florida Logo Is Definitely Sexist but That's Not the Worst Part

Posted by Julie Ryan Evans on February 6, 2013 

Florida LogoPeople are up in arms about a new logo unveiled by the state Florida. It's designed to promote economic development, but many think it promotes sexism instead.

And honestly, it does. Designed by Enterprise Florida, it reads: "Florida: the Perfect Climate for Business." Which is fine, but instead an "i" they used a tie. You know the kind MEN wear with their suits.

I tend to be pretty slow to jump on the political correctness outrage bandwagon unless something is pretty blatant. In many cases I think people are overreacting and read too much into things. But a tie? How many women do you know that wear a tie? Can you imagine them ever inserting a tube of lipstick or a high-heeled shoe for the "i" instead in something like this? 

According to Fox2, a spokesman for Enterprise Florida said the logo was reviewed by two boards, one of which included 25 women who serve as chief marketing officers. I'm shocked none  objected.  Now, I don't think it was designed intentionally because they don't want women in business, but I think it was a huge error in judgment. Because the last thing you want to do with an ad to get people to feel good about bringing to your state is to piss them off.

I asked my husband if he thinks it's sexist, and he said not at all. When I told him that I thought it was and why, he said, "You're completely overreacting." Maybe so, but I still think they could have come up with something more gender neutral.

Worse than any sexism, however,  it's just a bad logo. I know very few men who even wear ties these days so it makes it seem outdated, and the whole thing is just dull.  It's not all that attractive, and it really wouldn't make me look twice. For the reported $380,000 that thing cost, ($380,00!!!) you would think they'd get something better than that. Sounds like bad business all together.

Do you think this advertisement is sexist?

by on Feb. 7, 2013 at 1:44 PM
Replies (21-30):
storkradio193
by Member on Feb. 7, 2013 at 4:02 PM

I am not enraged even slightly, and wouldn't call it sexiest, but it could be done better.

http://www.cafemom.com/home/storkradio193

jynkx
by on Feb. 7, 2013 at 4:04 PM

no, i dont think its sexist.  

JMmama
by Bronze Member on Feb. 7, 2013 at 4:32 PM
No. She is overreacting. I do find it a little amusing though that she is all upset over a tie, but suggests lip stick or a high heel as an alternative.

ETA- Nevermind... I misread what she said.
Posted on the NEW CafeMom Mobile
EireLass
by Ruby Member on Feb. 7, 2013 at 5:55 PM

If you didn't point it out, I wouldn't have noticed. I saw the orange color and that just made me think of orange juice.

Remember in the 80's it was fashionable for women to wear ties?

People need to get over their over-active minds. If it's not racist, it's sexist, or it's Obama's fault.

UpSheRises
by Platinum Member on Feb. 7, 2013 at 6:16 PM
Not in the least
Posted on the NEW CafeMom Mobile
chazzamatazz
by on Feb. 7, 2013 at 7:58 PM

Yup sexist... but also boring. :/

DivingDiva
by Gold Member on Feb. 7, 2013 at 7:58 PM

LMAO.  People who are getting bent out of shape over this should go hang out in the panhandle of Florida sometime.  They will see political incorrectness the likes of which they have never imagined to an extent that puts this little ole ad to shame. 

michelleinfl
by Member on Feb. 7, 2013 at 8:32 PM

I don't find it sexist. I don't really like it...but I don't find it sexist.

Whaaaaaa....O.o
by on Feb. 7, 2013 at 8:33 PM

hmmmmmm.... is there a market for that? lol

Quoting Mommy_of_Riley:

Women wear ties.

It's not like they made the "i" into a penis...


Euphoric
by Bazinga! on Feb. 7, 2013 at 11:35 PM

 No, women wear ties all the time .

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