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Ford apologizes for art depicting tied-up women

Posted by on Mar. 25, 2013 at 3:26 PM
  • 52 Replies

Ford apologizes for art depicting tied-up women

@CNNMoney March 25, 2013: 1:20 PM ET

NEW YORK (CNNMoney)

Ford and ad agency WPP apologized on Monday for offensive artwork depicting women tied up in the back of a Ford Figo, a car available in India.

The cartoonish drawings were never part of a paid campaign but were part of "a creative exercise by a team that was submitting for an ad competition," according to Chris Preuss, Ford (F, Fortune 500) spokesman for WPP. "They were actually posters uploaded to a website, which is where it all took off from."

One of the images depicts Silvio Berlusconi, former prime minister of Italy and a candidate in the current campaign, driving a Ford Figo with three tied-up women in the back. Another image depicts Paris Hilton driving a Figo with what's meant to be the three Kardashian sisters tied up in the back. A third image shows three male race-car drivers tied up in the back.

"We deeply regret this incident and agree with our agency partners that it should have never happened," said Ford, in a prepared statement. "The posters are contrary to the standards of professionalism and decency within Ford and our agency partners."

WPP also released a statement saying that it "deeply regret[s]" the existence of the "distasteful" posters.

Related: Ford unveils the Figo for India

India is particularly sensitive to the topic of violence against women, since several high-profile gang rapes have occurred there in recent months.

Ford unveiled the Figo, a subcompact, in 2009 to be produced in India and exported to other Asian countries and Africa. To top of page

Neon Washable Paint

by on Mar. 25, 2013 at 3:26 PM
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Replies (1-10):
Goodwoman614
by Satan on Mar. 25, 2013 at 3:28 PM
3 moms liked this

Rape culture. 

Buy our car - you can fit 3 bound & gagged vaginas in the way back.

autodidact
by Platinum Member on Mar. 25, 2013 at 3:29 PM
1 mom liked this

Jesus, really? that is just fucking sick.

nicolemead91
by Member on Mar. 25, 2013 at 3:30 PM
1 mom liked this
Wtf! Wow this is sum crazy shit !!
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Billiejeens
by Gold Member on Mar. 25, 2013 at 3:31 PM
1 mom liked this

Ford needs to stop listening to Idiots.

Carpy
by Ruby Member on Mar. 25, 2013 at 3:37 PM
1 mom liked this
wow. Now I don't want to buy a Ford either. Guess it will be Toyota when I get my truck.
Posted on the NEW CafeMom Mobile
NWP
by guerrilla girl on Mar. 25, 2013 at 3:40 PM
3 moms liked this

I understand this was part of an ad competition and not an official campaign....but who the HELL thought this was a good idea? And what idiot thought to put it on the website? 

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MsDenuninani
by Silver Member on Mar. 25, 2013 at 3:40 PM
2 moms liked this

Geez. 

Does this stuff ever get run by women?  It's like the creative department is being controlled by Mad Men.

NWP
by guerrilla girl on Mar. 25, 2013 at 3:44 PM

That crossed my mind.

I had a flashback to that Guns n Roses album cover when I first saw it. But that was a lot worse than I remembered when I looked it up again.

Quoting MsDenuninani:

Geez. 

Does this stuff ever get run by women?  It's like the creative department is being controlled by Mad Men.


Neon Washable Paint

wulfeyes05
by on Mar. 25, 2013 at 3:51 PM

The car I want is a Ford and I'd still buy from them. They made a mistake listening to an idiot, they apologized. 

OHgirlinCA
by Platinum Member on Mar. 25, 2013 at 4:07 PM

 And they thought this was a good idea....

***shakes head***

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