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Ford apologizes for art depicting tied-up women

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Ford apologizes for art depicting tied-up women

@CNNMoney March 25, 2013: 1:20 PM ET

NEW YORK (CNNMoney)

Ford and ad agency WPP apologized on Monday for offensive artwork depicting women tied up in the back of a Ford Figo, a car available in India.

The cartoonish drawings were never part of a paid campaign but were part of "a creative exercise by a team that was submitting for an ad competition," according to Chris Preuss, Ford (F, Fortune 500) spokesman for WPP. "They were actually posters uploaded to a website, which is where it all took off from."

One of the images depicts Silvio Berlusconi, former prime minister of Italy and a candidate in the current campaign, driving a Ford Figo with three tied-up women in the back. Another image depicts Paris Hilton driving a Figo with what's meant to be the three Kardashian sisters tied up in the back. A third image shows three male race-car drivers tied up in the back.

"We deeply regret this incident and agree with our agency partners that it should have never happened," said Ford, in a prepared statement. "The posters are contrary to the standards of professionalism and decency within Ford and our agency partners."

WPP also released a statement saying that it "deeply regret[s]" the existence of the "distasteful" posters.

Related: Ford unveils the Figo for India

India is particularly sensitive to the topic of violence against women, since several high-profile gang rapes have occurred there in recent months.

Ford unveiled the Figo, a subcompact, in 2009 to be produced in India and exported to other Asian countries and Africa. To top of page

Neon Washable Paint

by on Mar. 25, 2013 at 3:26 PM
Replies (21-30):
lga1965
by on Mar. 25, 2013 at 6:54 PM
1 mom liked this

 It looks like semi-porn. Tacky.

Mommy_of_Riley
by Jes on Mar. 25, 2013 at 7:02 PM

Here's the Paris Hilton one...
Those are the Kardashions in the hatchback.
Posted on CafeMom Mobile
Mommy_of_Riley
by Jes on Mar. 25, 2013 at 7:02 PM

This is the other one...
It's a race car driver and his competitors.
Posted on CafeMom Mobile
Billiejeens
by Gold Member on Mar. 25, 2013 at 7:03 PM
Quoting lga1965:

 It looks like semi-porn. Tacky.




No, geez

It doesn't take place in an 18 wheeler, just a 4 wheeler.
Billiejeens
by Gold Member on Mar. 25, 2013 at 7:05 PM
we don't know what cute and harmless is anymore, too many sticks up too many lib butts.
NWP
by guerrilla girl on Mar. 25, 2013 at 7:28 PM

Not political

Quoting Billiejeens:

we don't know what cute and harmless is anymore, too many sticks up too many lib butts.


Neon Washable Paint

Billiejeens
by Gold Member on Mar. 26, 2013 at 7:36 AM

 

You are delusional if you think that anything is not political.

Quoting NWP:

Not political

Quoting Billiejeens:

we don't know what cute and harmless is anymore, too many sticks up too many lib butts.



 

Veni.Vidi.Vici.
by on Mar. 26, 2013 at 7:45 AM

It's clear that the artist shoulda had a V8

NWP
by guerrilla girl on Mar. 26, 2013 at 8:03 AM
In the feminist way, sure... Just don't see you as one

Quoting Billiejeens:

 


You are delusional if you think that anything is not political.


Quoting NWP:


Not political


Quoting Billiejeens:

we don't know what cute and harmless is anymore, too many sticks up too many lib butts.





 

Posted on the NEW CafeMom Mobile
NWP
by guerrilla girl on Mar. 26, 2013 at 8:04 AM
Still find thus one disturbing. Thanks for finding the other examples.

Quoting Mommy_of_Riley:

Here's the Paris Hilton one...

Those are the Kardashions in the hatchback.
Posted on the NEW CafeMom Mobile
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