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Ford apologizes for art depicting tied-up women

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Ford apologizes for art depicting tied-up women

@CNNMoney March 25, 2013: 1:20 PM ET

NEW YORK (CNNMoney)

Ford and ad agency WPP apologized on Monday for offensive artwork depicting women tied up in the back of a Ford Figo, a car available in India.

The cartoonish drawings were never part of a paid campaign but were part of "a creative exercise by a team that was submitting for an ad competition," according to Chris Preuss, Ford (F, Fortune 500) spokesman for WPP. "They were actually posters uploaded to a website, which is where it all took off from."

One of the images depicts Silvio Berlusconi, former prime minister of Italy and a candidate in the current campaign, driving a Ford Figo with three tied-up women in the back. Another image depicts Paris Hilton driving a Figo with what's meant to be the three Kardashian sisters tied up in the back. A third image shows three male race-car drivers tied up in the back.

"We deeply regret this incident and agree with our agency partners that it should have never happened," said Ford, in a prepared statement. "The posters are contrary to the standards of professionalism and decency within Ford and our agency partners."

WPP also released a statement saying that it "deeply regret[s]" the existence of the "distasteful" posters.

Related: Ford unveils the Figo for India

India is particularly sensitive to the topic of violence against women, since several high-profile gang rapes have occurred there in recent months.

Ford unveiled the Figo, a subcompact, in 2009 to be produced in India and exported to other Asian countries and Africa. To top of page

Neon Washable Paint

by on Mar. 25, 2013 at 3:26 PM
Replies (31-40):
NWP
by guerrilla girl on Mar. 26, 2013 at 8:05 AM
Less disturbing to me because it lacks the rape undercurrent. But still not a good idea.

Quoting Mommy_of_Riley:

This is the other one...

It's a race car driver and his competitors.
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vickiheitzler
by Member on Mar. 26, 2013 at 8:13 AM
Ford already sucked to begin with, and this helps prove it.
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Bethsunshine
by Bronze Member on Mar. 26, 2013 at 8:14 AM

That's sick!! What kind of disturbed, twisted person comes up with this?!?

Allebas
by Bronze Member on Mar. 26, 2013 at 8:15 AM

 EXACTLY!!! I really hope "WHOEVER" uploaded this NASTY picture will be FIRED IMMEDIATELY!!!


Quoting .Bubbles.:

This was never an ad and I strongly doubt they would have allowed it on their site had they known. From what it sounds like the ad agency they used needs to explain why one of their employees uploaded this online for the world to see.


 

Mommy_of_Riley
by Jes on Mar. 26, 2013 at 10:06 AM
I agree. I just wanted to find all the "ads"...

Quoting NWP:

Still find thus one disturbing. Thanks for finding the other examples.



Quoting Mommy_of_Riley:

Here's the Paris Hilton one...


Those are the Kardashions in the hatchback.
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Clairwil
by Ruby Member on Mar. 26, 2013 at 10:59 AM
1 mom liked this
Quoting Carpy:

 Now I don't want to buy a Ford either.

Why?   It wasn't Ford that did this.  It was an advertising agency that Ford hired to come up with ideas.  And, when they came up with this idea, Ford said "no".


Ms.KitKat
by Platinum Member on Mar. 26, 2013 at 11:17 AM

 From what I understand, this was not Ford's doing but rather the ad-group which was doing some mock-ups for ads to pitch to Ford.

Ms.KitKat
by Platinum Member on Mar. 26, 2013 at 11:18 AM

 

Quoting vickiheitzler:

Ford already sucked to begin with, and this helps prove it.

 This was not Ford's doing- it was the ad-group.

NWP
by guerrilla girl on Mar. 26, 2013 at 11:22 AM

This is absolutely true....But if one needs to find a political reason not to support Ford motor company, they only need to look at some old history....but I consider recent history more significant when it comes to this sort of thing.

Quoting Ms.KitKat:

 

Quoting vickiheitzler:

Ford already sucked to begin with, and this helps prove it.

 This was not Ford's doing- it was the ad-group.


Neon Washable Paint

Ms.KitKat
by Platinum Member on Mar. 26, 2013 at 12:36 PM

 Yep- I know what you mean. but, the "sins of the father" should not be sins of the son

Quoting NWP:

This is absolutely true....But if one needs to find a political reason not to support Ford motor company, they only need to look at some old history....but I consider recent history more significant when it comes to this sort of thing.

Quoting Ms.KitKat:

 

Quoting vickiheitzler:

Ford already sucked to begin with, and this helps prove it.

 This was not Ford's doing- it was the ad-group.


 

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