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How did this ever get to the point of being aired Pepsi?

Posted by on May. 1, 2013 at 2:02 PM
  • 30 Replies


Tyler The Creator's 'Racist' Mountain Dew Commercial Pulled By PepsiCo After Criticism

05/01/13 12:33 PM ET EDT AP

NEW YORK -- PepsiCo pulled an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women.

In the 60-second spot developed by African-American rapper Tyler, The Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men. A goat character known as Felicia is included in the lineup.

The goat makes threatening remarks to the woman such as "Ya better not snitch on a player" and "Keep ya mouth shut." She eventually screams "I can't do this, no no no!" and runs away.

The word "do" is in apparent reference to the soft drink's "Dew It" slogan.

PepsiCo Inc., based in Purchase, N.Y., apologized in a statement and said it understood how the ad could be offensive.

Jen Ryan, a spokeswoman for PepsiCo, said the company was alerted on Tuesday by its consumer relations team that some people found the ad offensive. The company immediately decided to take down the spot and was told by Tyler that he would remove it from his YouTube channel as well, she said.

The ad was never intended to air on TV, Ryan said.

A publicist for Tyler, the Creator did not immediately respond to a message seeking comment. His raps have been criticized for being misogynistic and homophobic at times but he has also expressed support for the singer Frank Ocean when he revealed he was bisexual.

Mountain Dew, known for its neon yellow color and higher caffeine content, is marketed toward younger men.

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You can view the video on Slate

http://www.slate.com/blogs/browbeat/2013/05/01/mountain_dew


by on May. 1, 2013 at 2:02 PM
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Replies (1-10):
TimetoMomUp
by Runt on May. 1, 2013 at 2:06 PM

On top of being racist, it was disturbing to heaar the woman scream.

FromAtoZ
by AllieCat on May. 1, 2013 at 2:06 PM

That is wrong. 

In more ways than one.


JakeandEmmasMom
by Platinum Member on May. 1, 2013 at 2:08 PM

 WTF?!

katy_kay08
by on May. 1, 2013 at 2:09 PM

I'm disgusted by the joke they make out of a battered woman.  

Quoting TimetoMomUp:

On top of being racist, it was disturbing to heaar the woman scream.


UpSheRises
by Platinum Member on May. 1, 2013 at 2:10 PM

That was pretty insensitive.

MamaDee83
by Member on May. 1, 2013 at 2:17 PM
2 moms liked this

Misogyny is running rampant in our society. This ad proves it - it's just become commonplace and accepted. Disgusting.

Bigmetalchicken
by Silver Member on May. 1, 2013 at 5:11 PM

Wow. That was dumb.

rfurlongg
by on May. 1, 2013 at 5:21 PM
The video has been taken down. Someone (or several someones) are loosing their jobs over this one.
Posted on CafeMom Mobile
fireangel5
by Gold Member on May. 1, 2013 at 5:24 PM
1 mom liked this

it says its no longer available but from what I read in the article, the whole commercial seems very wrong and very stupid. 

katy_kay08
by on May. 1, 2013 at 5:25 PM

honestly, I hope someone does.  The ad was disgusting and did a poor job of showcasing the product.  

Quoting rfurlongg:

The video has been taken down. Someone (or several someones) are loosing their jobs over this one.


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